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The 6 Factors Of Influence & Persuasion

Robert Cialdini, the acknowledged expert on influence, has created a doodle video to help explain the six factors of persuasion.

You may have already come across these ideas but the video is a great reminder because it puts the concepts across in such a powerful way.

Robert Cialdini Doodle Video

Do You Use These Six Factors Of Influence In Your Marketing & Selling?

It’s many years since Robert Cialdini first popularised these ideas but how well do you use them in your marketing?

My advice is to take a sheet of paper and draw a vertical line down the middle and head up one column with “do” and the other with “can do”.

Then work through the six factors – reciprocity, liking, authority, consistency, scarcity and consensus (social proof) – and look at how you currently use the ideas in your business and then, how you could use the concepts more.

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