Robert Cialdini, the acknowledged expert on influence, has created a doodle video to help explain the six factors of persuasion.
You may have already come across these ideas but the video is a great reminder because it puts the concepts across in such a powerful way.
Robert Cialdini Doodle Video
Do You Use These Six Factors Of Influence In Your Marketing & Selling?
It’s many years since Robert Cialdini first popularised these ideas but how well do you use them in your marketing?
My advice is to take a sheet of paper and draw a vertical line down the middle and head up one column with “do” and the other with “can do”.
Then work through the six factors – reciprocity, liking, authority, consistency, scarcity and consensus (social proof) – and look at how you currently use the ideas in your business and then, how you could use the concepts more.