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The Covid Comeback Plan by Paul Harris

The full title of this book by Paul Harris is

The Covid Comeback Plan: Relaunching Your Business Once The Air Clears

In my review posted on Amazon.co.uk, I gave the book a 3 Stars rating. This means it is Worth Reading.

Here is my book review.

Short, practical guide for these difficult times

Written by an American consultant who is the managing a multiple location retail business closed by the Covid lockdown.

It takes a positive, can do approach. I believe it has to because being proactive is the only way to get ahead.

Overall I think it is a short, practical guide for these difficult times.

While the author is thinking retail, much of what he writes is applicable to any business that has been drastically affected by the shutdown. I didn’t agree with everything. For example he much prefers social media to email but I find this varies very much on the preferences of your audience and encourage you to test engagement levels.

At the end of every chapter are short checklists that I think are useful as a starting point.

When I was thinking about the rating, I was turn between 3 and 4 stars. I read it as part of my kindle unlimited subscription and tend to buy the 4 and 5 star books. I don’t think there’s quite enough here to get me to buy it after reading so it’s 3 stars but a fairer rating is probably 3.5 stars. Well worth reading once.

You can buy the book from Amazon.co.uk or Amazon.com


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