Competitor Analysis: Find Your Unique Selling Points, Know What Objections to Expect, and How to Neutralize Them
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my review.
Useful technique for sales presentations
This is a short book that looks at how you can sell against your competitors by neutralising their unique selling points whilst emphasising your own.
It very much takes a sales rather than strategic marketing approach to differentiating your presentations and proposals based on selling against a few specific rivals and it uses a system that means you’ll have done your homework upfront or someone else has carefully studied the market for you.
Some of your objections will come from areas where your competitor is strong, so the more you’ve identified these issues and thought about how to counter them, the better your presentation should go.
I’ve read and reviewed many of the books on differentiating your business, finding your own positioning in the marketing and USPs and this will stay part of my library to help businesses. It would have earned a higher rating if it had been longer and included more examples.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.