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Reviews of Sales Training Books

Reviews of Sales Training Books

If you only want to focus on the books I’ve give 4 & 5 stars, click over to the best Sales Training Books or if you want the very best, here are the 5 Star Sales Training Books.

Here are links to the other pages – page 2page 3page 4 – page 5

The Fisherman’s Guide To Selling by Jo DiMisa

The full title of this book by Jo DiMisa is

The Fisherman’s Guide To Selling: Reel in the Sale – Hook, Line, and Sinker

In my review posted on Amazon.co.uk, I gave the book 3 Stars. This means it is worthwhile.

Here is my book review.

The metaphor got tedious for me as someone not interested in fishing

I’ve come across fishing as a metaphor for selling a few times. It’s one I think works well and I’ve even used it myself to explain why you need to sub-divide your market to create marketing which is more likely to create enquiries from customers.

It’s easy to understand you need to decide which type of fish you want to catch first before doing whatever is necessary to catch the fish. You have to look in the right place, you have to use the right bait and you need the skills to tempt the fish to bite and then land the fish. [continue reading…]

in Other Business Books

How Small Companies Get Big by Bob Oros

The full title of this book by Bob Oros is

How Small Companies Get Big: A Simple Technique That Could Double Your Business

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Not focused, more about sales tips

The book starts by talking about the need to have a GPS system to guide you in your business, which starts by making sure you have a clear destination in mind. [continue reading…]

in Other Business Books

Give Me One Good Reason to Buy by Bob Oros

The full title of this book by Bob Oros is

Give Me One Good Reason to Buy: How to Identify and Sell Your Unique Sizzle

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Ignore the title, this is a book of sales tips

This sounds like a book about finding and explaining your USP, the important customer benefit that is only available from your business.

This author is notorious for not sticking to the expected point and it doesn’t take long for him to lose focus and start wandering around the issues involved with personal selling. [continue reading…]

in Other Business Books

The James Bond Cold Reading by Julian Moore

The full title of this book by Julian Moore is

The James Bond Cold Reading: A Re-Imagining Of The Classic Reading.

In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means it is Good and Well Worth Reading.

Here is my book review.

A clever idea

The idea of using a short James Bond plot to help you cold read is very clever, as are the underlying,12 classic lines.

Inevitably it will still take effort to learn them and even more to practice using them in a love situation. [continue reading…]

in Best Business Books

Asking Questions The Sandler Way by Antonio Garrido

In my review of

Asking Questions The Sandler Way

by Antonio Garrido posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Questions are the only way to find out what the customer is thinking.. unless you’re a psychic

As an introvert, it has always seemed obvious to me that you should ask questions during the sales process. After all, I’m happier listening than talking.

Unfortunately the stereotype image of the fast talking sales person is one who charms, persuades and convinces with his or her confidence. It sounds good until you get in the sales process as the buyer and then, most of all, you want to be heard and understood. You want to buy through right product and not be sold something unsuitable. [continue reading…]

in Other Business Books

Why People Buy by Greg Nanigian

The full title of this book by Greg Nanigian is

Why People Buy: The Real Reason Features and Benefits Selling Doesn’t Work“.

It is a detailed look at the Sandler Selling System’s pain step.

In my review at Amazon.co.uk, I gave it a FOUR star rating, meaning I consider it to be good to very good.

Here is what I posted.

More details of the Sandler Pain Step

I find the Sandler Selling System appealing in many ways although I’ve seen it used to bail out of potential relationships too early and recognise that it can be used to manipulate buyers or to give the appearance they are being manipulated.

This book provides a detailed look at the pain step, used to uncover emotionally powerful reasons for the buyer to buy. It also explains where pain lies in the “Sandler Submarine” so that you have a brief understanding of the entire system. [continue reading…]

in Best Business Books

Get Them Buying by James Squire

The full title of this book by James T. Squire is

Get Them Buying: The Secrets to Not Competing on Price“.

In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.

Here is what I posted.

A wide ranging book that helps you sell without reducing prices

At its heart, this is a book about selling but it takes a wide ranging view of the issues. This is NOT a traditional sales book that will teach you how to handle objections and manipulate or pressurise buyers to close the sales.

Included in the book are: [continue reading…]

in Best Business Books

The full title of this book by Amitav Chakravarti and Manoj Thomas is

Why People (Don’t) Buy: The Go and Stop Signals“.

In my review at Amazon.co.uk, I rated it as a FOUR stars book, meaning it is good to very good.

This is what I wrote.

Fascinating but quite academic

In my business coaching, I sometimes talk about the Buy or Don’t Buy Scales where buyers weigh the reasons to buy against the reasons not to buy consciously or subconsciously.

This book takes the same principles in terms of buying go and stop signals but adds more more meat to my simple analogy. [continue reading…]

in Best Business Books

The full title of this book by Simon Kelly, Paul Johnston and Stacey Danheiser is

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

In my review of the book posted on Amazon.co.uk, I gave the book Two Stars. This means Disappointing.

Here is my book review.

Very disappointing

I had high hopes for this book but unfortunately I’m left feeling it is “intellectual claptrap”. I know that sounds harsh but let me explain.

It’s one of those books that you can read paragraphs and get no meaning from and, when you go back to read them again, you realise that it’s describing something obvious to anyone who has commercial experience but it’s dressed up in corporate-business-speak. [continue reading…]

in Other Business Books

Sales: Sales Strategies by Ace McCloud

The full title of this book by Ace McCloud is

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

The author is prolific – business, personal self help, health, sports, pets, dating – as a sales book it’s OK

I’m not sure what’s going on here and whether the download I received though the kindle unlimited service is intended or an accident.

What I have is a short book about selling techniques and then a series of bonus books. The author is prolific and writes about just about everything you can think of – business issues, personal self help; health issues, sports, pets, dating… [continue reading…]

in Other Business Books