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7 Secret Motivators That Drive Your Customers to The BUY Button by Susan Friedmann

In my review posted on Amazon.co.uk for

7 Secret Motivators That Drive Your Customers to The BUY Button,

I gave the book a rating of Four Stars. This means I think it is good.

Here is my book review.

A nice introduction to why people buy

This is a nice, short introduction to buy people buy the things they do and, as a consequence, how you can link your products and services to one or more of these needs to encourage extra sales.

I quibble about the title. These aren’t exactly secret motivators but it is easy to skip over what the customer is really buying when you’re thinking through the marketing of what you sell. In fact, getting (helping) clients to identify the difference between the two is something that can switch on light bulbs.

A better book would be longer and explore more of the issues and the overlaps. Since it’s often said that “people buy emotionally and then justify logically”, I’d have liked to have a link between these motivators and the underlying emotions. I’d have also liked to have seen many more examples of how the motivators have been used in marketing and how they can be applied to your business and the different customer groups that you sell to.

Still this is a nice place to start and it is very easy to read.

It is available to buy from Amazon.co.uk and Amazon.com.


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