Does anybody care about your social media marketing tweets?
Why don’t you get more reaction?
How I Feel About Twitter As A User
I must admit that I definitely blow hot and cold on my views about Twitter.
I’ve never taken the view that I’m going to automatically follow the people who follow me.
In fact I see the two groups as enetirely different which is why my twitter statistics are very lopsided (as at 20 April 2013).
I think I’ve been around a 1,000 followers for years.
People follow me, hoping that I’ll follow them. I don’t so they unfollow me.
That seems a strange way to work to me.
I don’t expect the people I follow to be automatically interested in me, especially if we don’t have any kind of relationship.
Why should people expect me to follow them?
Instead of an engagement tool, as social media was originally intended, it has become a numbers game.
People blast out information to people they don’t know but would like to influence.
But how can anyone following 10,000 people pay any attention to the tweets they receive?
It’s not possible to be interested in that many people.
It’s certainly not possible to be interested all the time.
It occurs to me that there is an awful lot of noise on Twitter and very little is relevant most of the time.
It doesn’t deserve attention.
So we’ve all learnt to ignore most of what we see.
Just like we ignore most of the advertising we see.
I go through phases where I will log into to my Tweetdeck account for Twitter on my smartphone and read what people are writing several times a day.
Things that I see and I think people who follow me (small business owners mostly) will be interested in and are good, I will retweet.
But I’ve stopped retweeting stuff that goes to a website that isn’t mobile friendly.
And I rarely tweet stuff if people don’t occasionally reciprocate or thank me.
I’ve given up on Facebook (although I think my tweets are linked). The website irritates me for some reason.
I haven’t got my head around Google Plus.
LinkedIn irritates me.
Perhaps I’m not very social but it seems to me that there are only two groups who really like social media:
- people who are friends and genuinely interested in each other
- social media experts who are hyping up the opportunity and are particularly active and keenly followed by other people who are believers in social media.
What do you think?
Do your social media habits as a recipient match up to what you want as a broadcaster?
Or are you as guilty as the rest of us for creating more noise than value in social media channels?
If You Want To Get Better Use Out Of Twitter
This article looks useful as it has 9 lessons for better tweeting.
