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How To Write A Good Sales Letter

Rich Schefren is one of my business heroes, and in this 13-minute video, he gives you his thoughts on how to write a good sales letter.

Copywriting is a very big subject and there is a lot on this website about copywriting. See this video from Rich – who isn’t a copywriter but has worked with some of the very best – as a high-level introduction to the art or a reminder of the key issues.

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