I have a bit of a blind-spot about social media. I was an early adopter back in around 2008 as I did a course with the now defunct StomperNet, one of the most notorious Internet marketing companies.
Then I watched it become the “new big thing” in the mainstream and I watched plenty of social media experts suddenly burst into prominence. I thought it was very time consuming.
Here is a video produced by Sandler Training Worldwide.
David Sandler’s excellent book You Can’t Teach A Kid To Ride A Bike At A Seminar is one of the few 5 star sales training books I’ve reviewed. LinkedIn didn’t exist at that time but I’m glad his work has been carried on.
It’s 58 minutes long and is able to go into plenty of detail.
I hope you find it helpful.