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Best Understanding Buyers Books

Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me to help you get unstuck.

Predictably Irrational by Dan Ariely

The Secret Weapon by Peter A Schaible

The Persuasion Slide by Roger Dooley

Why People Buy by John O’Shaughnessy

Reading Customers Minds by Lindsay Spencer-Matthews