The full title of this book by Craig Simpson with Brian Kurtz is
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
I wish I hadn’t ignored this excellent book for so long after buying
I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.
The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]
The review is special because it’s done by Marcella Allison and special guest David Deutsch. It’s one of a series of book review videos from AWAI focused on highly acclaimed copywriting books.
I should warn you, it goes into the ideas into the book quite deeply and it’s 75 minutes long so get yourself a drink and press play…
David Ogilvy is a legendary advertising man, one of the original “mad men”. he’s the author of the books Ogilvy On Advertising and Confessions of an Advertising Man.
This 4 minute video, produced by Adweek includes some of the classic quotes from Ogilvy. A highly recommended way to spend a few minutes.
by the legendary David Ogilvy, posted on Amazon.co.uk I rated the book at the Four Stars level. This means I consider it to be in the range of good to very good.
Here is my book review.
Fascinating look at advertising history which still offers practitioners plenty of lessons
This book tells the history of advertising from the perspective of one of the recognised greats. This was powerful information back in the 1960s and ‘ 70s.
But that’s also the problem with the book. The world has moved on. The way marketing messages reach consumers and business customers has changed. Fortunately, the underlying motivations that drive purchases hasn’t, so there’s still plenty to gain from reading this book. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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