In my review of this classic advertising book
Ogilvy on Advertising
by the legendary David Ogilvy, posted on Amazon.co.uk I rated the book at the Four Stars level. This means I consider it to be in the range of good to very good.
Here is my book review.
Fascinating look at advertising history which still offers practitioners plenty of lessons
This book tells the history of advertising from the perspective of one of the recognised greats. This was powerful information back in the 1960s and ‘ 70s.
But that’s also the problem with the book. The world has moved on. The way marketing messages reach consumers and business customers has changed. Fortunately, the underlying motivations that drive purchases hasn’t, so there’s still plenty to gain from reading this book.
If you work in advertising, even in the 2010s, I think this is essential reading to remind you that the ultimate purpose of advertising is to increase sales. If you’re a business owner, this is an interesting read but it probably won’t change what you do. Media advertising used to be the only way to reach out into the mass market. These days, the Internet is either the primary route to customers or it’s the secondary source when a buyer wants to know more.
I feel stingy giving this advertising classic only 4 stars but I can’t justify the full 5 star rating.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.