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Jon McCulloch

Why Your Customers Suck by Jon McCulloch

In my review of

Why Your Customers Suck by Jon McCulloch

posted on Amazon.co.uk, I gave the book Three Stars.This means it is Worthwhile.

Here is my book review.

You have bad customers because of your bad decisions

This is a book mainly about pricing and positioning.

If you’re not familiar with the phrase positioning, it means your place in the market. [continue reading…]

in Other Business Books

When I reviewed this book by Jon McCulloch,

Why Your Copywriting Sucks

on Amazon.co.uk, I gave it a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

A fascinating book split into two parts

The author concedes too many copywriting books and courses are sold through hype and admits that the copywriting isn’t as important as the offer, the people who get to see the offer and any existing relationship.

The book is split into two sections and it’s almost as if these are two different books rammed together, the first for beginners the second for more advanced copywriters. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting