In my review of
posted on Amazon.co.uk, I gave the book Three Stars.This means it is Worthwhile.
Here is my book review.
This is a book mainly about pricing and positioning.
If you’re not familiar with the phrase positioning, it means your place in the market. [continue reading…]
When I reviewed this book by Jon McCulloch,
on Amazon.co.uk, I gave it a rating of Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
The author concedes too many copywriting books and courses are sold through hype and admits that the copywriting isn’t as important as the offer, the people who get to see the offer and any existing relationship.
The book is split into two sections and it’s almost as if these are two different books rammed together, the first for beginners the second for more advanced copywriters. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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