by Paul Simister
on December 4, 2016
The full title of this book by Joan Mullally and Evelyn Trimborn is
“Postcard Marketing Success: How to Use Postcard Marketing To Promote Your Business“.
In my review at Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
Plenty of good practical advice about postcards
Direct mail is an important way to target potential customers and postcards can be very helpful as part of a sequence of contacts.
This book is packed with good practical advice to help you succeed. [continue reading…]
by Paul Simister
on December 4, 2016
The full title of the book by Pat McCord is
Postcard Marketing Update: What You Need to Know Now
In my review posted at Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Practical advice on using postcard in your marketing
A useful book that can help you to use postcards in your marketing.
It would have been much better if it had included examples since you need immediate impact with this technique of direct mail. Postcards get a glance but the photo or headline on either side must be strong enough to demand more attention and get the card read. Otherwise, it’s all too easy to dismiss it as “junk mail”.
What’s in the book is fine but I feel you need to know more if you’re going to use postcards as part of your marketing campaigns.
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