The full title of the book by Pat McCord is
Postcard Marketing Update: What You Need to Know Now
In my review posted at Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Practical advice on using postcard in your marketing
A useful book that can help you to use postcards in your marketing.
It would have been much better if it had included examples since you need immediate impact with this technique of direct mail. Postcards get a glance but the photo or headline on either side must be strong enough to demand more attention and get the card read. Otherwise, it’s all too easy to dismiss it as “junk mail”.
What’s in the book is fine but I feel you need to know more if you’re going to use postcards as part of your marketing campaigns.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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