Postcard Marketing Update: What You Need to Know Now
In my review posted at Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Practical advice on using postcard in your marketing
A useful book that can help you to use postcards in your marketing.
It would have been much better if it had included examples since you need immediate impact with this technique of direct mail. Postcards get a glance but the photo or headline on either side must be strong enough to demand more attention and get the card read. Otherwise, it’s all too easy to dismiss it as “junk mail”.
What’s in the book is fine but I feel you need to know more if you’re going to use postcards as part of your marketing campaigns.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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