The full title of this book by Eric Ries is
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
In my review posted on Amazon.co.uk, I gave the book a 5 Stars rating. This means it is Excellent.
Here is my book review.
An essential essential book for start-up entrepreneurs
I read this book years ago but never got around to reviewing it. I’ve just read it two more times in the last year. It is that good.
I see it as an essential book for start-up entrepreneurs. It is packed with important truths.
Most important is the idea that you must prove your product or service innovation out in the market quickly.
There is so much uncertainty involved with developing an original product idea that traditional management techniques evolved in established businesses are inadequate in start-ups.
Instead, develop a minimum viable product (MVP) to test key elements of your business idea and get it out to potential customers. See what their response rates are compared with your expectations. Keep learning and innovating until you have a product that is proven and a marketing method that works effectively.
While I’ve spent more than 30 years studying marketing, I’m an accountant by training. I found the section on innovation accounting and cohort analysis to be an eye-opener.
This is an outstanding book. While its origins lie in software application development, the concepts have been proven in a vast range of different industries. In some ways, it echoes ideas in Michael Masterson excellent book “Ready, Fire, Aim” that also emphases the vital importance of early validation of a business idea in the market.
This is very highly recommended.
You can buy the book from Amazon.co.uk or Amazon.com
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