The full title of this mind-blowing book by Martin Reeves, Knut Haanaes and Janmejaya Sinha is
“Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach“.
In my review posted on Amazon.co.uk, I gave this book Five Stars. This means I think it is Excellent and it is Very Highly Recommended.
Here is my book review.
A very helpful guide to making sense of the different ideas for how to “do strategy”
Kim Warren’s excellent book “The Trouble With Strategy” is a harsh criticism of how badly strategy has performed as an academic topic and as a professional service.
Too often new ideas have been introduced on the basis that older, more established ideas are wrong. Proper academic and real world subjects (like physics and engineering) build on what is accepted and only knock down and replace existing theory when there is strong evidence that old thoughts were wrong (e.g. the world is round).
This book helps to make sense of all the work done thinking about what makes a business successful and studying what has made businesses successful.
It introduced a three dimensional cube of options based on the predictability, malleability and harshness of the environment to create five basic approaches to strategic thinking and implementation.
You’d expect the 2x2x2 framework to create eight options but, when the environment is harsh and the business is under threat, survival strategies called renewal in the book are needed before you select one of the other four based on predictability and malleability.
Those options are:
- Classical – I can predict it but I can’t change it (this is the main approach taught in business schools in the past).
- Adaptive – I can’t predict it and I can’t change it.
- Visionary – I can predict it and change it.
- Shaping – I can’t predict it but I can change it.
This made a huge amount of sense to me and whilst it may summarise what we’d do intuitively when faced with different situations, I found it very powerful to have a framework into which I can hang all the different strategy techniques.
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