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Books I’ve Reviewed And Rated As Worthy Of FIVE Stars

I read a lot of business books but I am a harsh reviewer.

I know the biggest investment you make in a book is not the money it costs to buy (unless it’s one of the Jay Abraham’s specials) but the time it takes you to read the book.

This cost is called an “opportunity cost” because it relates to what else you could have been doing with your time instead of reading.

It’s seems nearly every “expert” has now written at least one book or, at least, every one except me. There is now so much choice at Amazon that it’s hard not to feel overwhelmed.

My aim is to narrow down your choice and for me, these five stars books are the “crème de la crème”. Five stars means excellent and these are very highly recommended to the appropriate people.

Not all of them are suitable to business owners because they are too specialised or too academic but my reviews try to make this clear when it’s appropriate.

Magnetic Marketing by Dan Kennedy

The Advertising Solution by Craig Simpson with Brian Kurtz

Breakthrough Copywriting by David Garfinkel

Great Leads by Michael Masterson and John Forde

The Architecture of Persuasion by Michael Masterson

Offensive Marketing by Hugh Davidson

How to Write Sales Letters that Sell by Drayton Bird

Why Your Copywriting Sucks by Jon McCulloch

All The Right Moves by Constantinos Markides