My interest is more on marketing strategy than specific sales and marketing tactics. In particular I’m interested in the choice of customers and markets and how businesses are different from their competitors. However, if you’ve read my free report, The Six Steps Profit Formula, you’ll know that I recognise the importance of finding the right tactics to communicating with customers and getting them to buy repeatedly and to refer you.
I’ve read a lot of books in this category so, to help you find what you need faster, I’ve split them into more specialised categories on other pages:
- USP & Differentiation (38 books)
- Strategy (33 books)
- Customer Psychology (18 books)
- Copywriting & Direct Response Marketing (28 books)
- General Marketing (38 books)
- Internet Marketing (22 books)
- Pricing (3 books)
- Sales Training (20 books)
- Customer Service (8 books)
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