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Best Business Book Reviews By Paul Simister

In my review of

The Marketing Secrets of a Multimillionaire Entrepreneur by Jonathan Jay

posted on Amazon.co.uk, I rated the book at the Four Stars level.

This means I consider the book to be Good and Well Worth Reading.

Here is my book review.

A short book with plenty of tips, originally a freebie for a business launch

This is an informative, quick read written in easy to understand language and makes a nice primer for any very small business. [continue reading…]

in Best Business Books

In my review of

Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson

posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.

Here is my book review.

A practical guide to implementing Jay Abraham style marketing

This book has a very long title but there is plenty of good, practical marketing advice.

The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them. [continue reading…]

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The full title of this book by Michael Port and Elizabeth Marshall is

The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite“.

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I consider the book to be Good and Well Worth Reading.

Here is my book review.

A well argued and powerful punch against the old, tired, hard-sell tactics

This fascinating book is a well argued and powerful punch against the old, tired, hard-sell tactics.

The world has changed from the time when John H. Patterson introduced sales training to overcome objections and how to close a sale which was eventually developed into the NCR Primer in 1887. That’s over 120 years ago but if you read some of the sales training books, the ideas still seem horribly familiar. [continue reading…]

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The Beermat Entrepreneur by Mike Southan and Chris West

The full title of this book by Mike Southan and Chris West is

The Beermat Entrepreneur: Turn Your Good Idea Into A Great Business“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

This book lays down a path for aspiring entrepreneurs to build a big business.

That last bit of the sentence is important. This is not a book for someone who wants to build a nice small business with a steady income. [continue reading…]

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Who Moved My Cheese? by Spencer Johnson

The full title of this book is

Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life“.

In my review at Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

An intriguing but simple parable to help people to adapt to change

This is an intriguing but simple parable to help people to adapt to change.

The problem with using parables as a teaching mechanism is that some people can be entranced by the story but just read it at the surface level. “Who Moved My Cheese?” solves this problem by having the story sandwiched between two reflections. [continue reading…]

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Cunningly Clever Marketing by Andrew Wood

The full title of this book by Andrew Wood is

Cunningly Clever Marketing: The Inside Secrets Of A Marketing Legend“.

In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Packed with tips about direct response marketing

This is a big book – 415 pages and it’s heavy but it is written in a very easy to read style and split into bite sized chunks – 145 chapters in total. This means that even if you are not one for normal business books, you can dip in and out of this one very easily and conveniently.

If you regularly read business books, I must warn you, I found Cunningly Clever Marketing difficult to put it down. That’s partly because it agrees with my own view of marketing and partly because the chapters are only two or three pages long, I keep turning over to find out what came next. [continue reading…]

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The Bottom Line by Alan Warner

The full title of this business novel by Alan Warner is

The Bottom Line: Practical Financial Management in Business“.

In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Finance lessons built into a love story

This is a remarkable book in that it dresses up finance for non-financial manager style training into a romantic novel.

Yes, that’s right. Love over the management accounts. [continue reading…]

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The One Minute Salesperson by Spencer Johnson

The full title of this book by Spencer Johnson is

The One Minute Salesperson: The quickest way to more sales with less stress“.

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

A book to help you to feel good about selling

This is a short, simple story based book which is designed to communicate the basics of selling.

It is anxious that you see your role as a sales person – and the book says that everyone is selling something – in a positive way. It defines the purpose of selling as “to help people get the good feelings they want about what they bought and about themselves.” [continue reading…]

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Value Drivers by Mark C Scott

The full title of this book by Mark Scott is

Value Drivers: The Manager’s Guide to Driving Corporate Value Creation“.

In my review posted to Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Written for the busy manager who wants to understand business strategy but not a “how to do it” guide

This book is written for the busy manager who wants to understand competitive strategy and corporate strategy.

It is aims to answer three main questions:
1 – How does my company actually work?
2 – How do I become a better manager?
3 – How can I fit all these pieces together?

[continue reading…]

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All Business is Show Business by Scott McKain

The full title of this book by Scott McKain is

All Business is Show Business: Strategies for Earning Standing Ovations from Your Customers“.

In my review posted to Amazon.co.uk, I rated it as Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Capture attention and keep customers interested through “entertainment”

I enjoyed reading this book and it covers three important concepts:

  1. A high concept – a short, powerful summary of what your business is all about.
  2. A powerful story – expand on the core concept through a powerful, emotional packed, memorable story which creates a real connection with customers – I wrote about this in my blog on the Core Myth.
  3. The ultimate customer experience – a similar concept to what I call the perfect customer experience and the ideal customer experience.

[continue reading…]

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