by Paul Simister
on December 8, 2015
The full title of this book by Bob Bly is
“The Copywriter’s Handbook: A Step-by-step Guide to Writing Copy That Sells“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A good guide for someone who wants to be a freelance copywriter
This is considered to be a modern classic. Advertising legend David Ogilvy wrote “I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.”
I bought it after a recommendation from a client who was a copywriter and because of the rave reviews on Amazon.com. The back cover says that it is for anyone who writes or approves copy including entrepreneurs. I see it more for beginners and aspiring freelance copywriters. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
The Marketing Secrets of a Multimillionaire Entrepreneur by Jonathan Jay
posted on Amazon.co.uk, I rated the book at the Four Stars level.
This means I consider the book to be Good and Well Worth Reading.
Here is my book review.
A short book with plenty of tips, originally a freebie for a business launch
This is an informative, quick read written in easy to understand language and makes a nice primer for any very small business. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson
posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.
Here is my book review.
A practical guide to implementing Jay Abraham style marketing
This book has a very long title but there is plenty of good, practical marketing advice.
The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Michael Port and Elizabeth Marshall is
“The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I consider the book to be Good and Well Worth Reading.
Here is my book review.
A well argued and powerful punch against the old, tired, hard-sell tactics
This fascinating book is a well argued and powerful punch against the old, tired, hard-sell tactics.
The world has changed from the time when John H. Patterson introduced sales training to overcome objections and how to close a sale which was eventually developed into the NCR Primer in 1887. That’s over 120 years ago but if you read some of the sales training books, the ideas still seem horribly familiar. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Mike Southan and Chris West is
“The Beermat Entrepreneur: Turn Your Good Idea Into A Great Business“.
In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
This book lays down a path for aspiring entrepreneurs to build a big business.
That last bit of the sentence is important. This is not a book for someone who wants to build a nice small business with a steady income. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book is
“Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life“.
In my review at Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
An intriguing but simple parable to help people to adapt to change
This is an intriguing but simple parable to help people to adapt to change.
The problem with using parables as a teaching mechanism is that some people can be entranced by the story but just read it at the surface level. “Who Moved My Cheese?” solves this problem by having the story sandwiched between two reflections. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Andrew Wood is
“Cunningly Clever Marketing: The Inside Secrets Of A Marketing Legend“.
In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Packed with tips about direct response marketing
This is a big book – 415 pages and it’s heavy but it is written in a very easy to read style and split into bite sized chunks – 145 chapters in total. This means that even if you are not one for normal business books, you can dip in and out of this one very easily and conveniently.
If you regularly read business books, I must warn you, I found Cunningly Clever Marketing difficult to put it down. That’s partly because it agrees with my own view of marketing and partly because the chapters are only two or three pages long, I keep turning over to find out what came next. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this business novel by Alan Warner is
“The Bottom Line: Practical Financial Management in Business“.
In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Finance lessons built into a love story
This is a remarkable book in that it dresses up finance for non-financial manager style training into a romantic novel.
Yes, that’s right. Love over the management accounts. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Spencer Johnson is
“The One Minute Salesperson: The quickest way to more sales with less stress“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book to help you to feel good about selling
This is a short, simple story based book which is designed to communicate the basics of selling.
It is anxious that you see your role as a sales person – and the book says that everyone is selling something – in a positive way. It defines the purpose of selling as “to help people get the good feelings they want about what they bought and about themselves.” [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Mark Scott is
“Value Drivers: The Manager’s Guide to Driving Corporate Value Creation“.
In my review posted to Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Written for the busy manager who wants to understand business strategy but not a “how to do it” guide
This book is written for the busy manager who wants to understand competitive strategy and corporate strategy.
It is aims to answer three main questions:
1 – How does my company actually work?
2 – How do I become a better manager?
3 – How can I fit all these pieces together?
[continue reading…]
