In my review of
Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson
posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.
Here is my book review.
A practical guide to implementing Jay Abraham style marketing
This book has a very long title but there is plenty of good, practical marketing advice.
The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them.
The book starts with a marketing evaluation to allow you to check off the potential hidden marketing assets most relevant to you and introduces a three ways to grow your business model. It’s not quite the same as Jay Abraham’s more famous model but the author looks at:
1 – Increasing the number of prospects
2 – Increasing the conversion rate into customers
3 – Increasing the lifetime value of customers
The book lists each way, explaining the idea and then providing a step by step method to implement it.
I recommend the book to anyone who wants more practical advice in implementing Jay Abraham style marketing techniques.
It is available to buy from Amazon.co.uk and Amazon.com.
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