The full title of this book by Mike Southan and Chris West is
“The Beermat Entrepreneur: Turn Your Good Idea Into A Great Business“.
In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
This book lays down a path for aspiring entrepreneurs to build a big business.
That last bit of the sentence is important. This is not a book for someone who wants to build a nice small business with a steady income.
The book divides into three main sections which represent distinct phases in the life of the business:
1 – The seedling enterprise
2 – The sapling enterprise
3 – The mighty oak
By the time the business gets into that third stage, the original entrepreneur is bored and wants to move to the next challenge. It’s therefore essential that a management team capable of taking over has been built in stage 2 by recruiting the four cornerstones.
This is a good book that shows the path to building a big business. At only 148 pages it contains good practical advice rather than complex management theory. It is easy to read and presents one way to build a business although you may fight against some of the ideas like the equal shares for the entrepreneur and four cornerstones.
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