The full title of this book by Spencer Johnson is
“The One Minute Salesperson: The quickest way to more sales with less stress“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book to help you to feel good about selling
This is a short, simple story based book which is designed to communicate the basics of selling.
It is anxious that you see your role as a sales person – and the book says that everyone is selling something – in a positive way. It defines the purpose of selling as “to help people get the good feelings they want about what they bought and about themselves.”
The book helps you to focus on and win your inner game so that you prepare properly for the sale through one minute goal setting, one minute praisings and one minute reprimands. It also looks at how you can win the outer game by helping your customer to buy what they need in a way that makes you feel good.
Key messages are reinforced with summary pages which makes the One Minute Sales person an easy book to use if you just want to refresh your mind on one or two concepts.
I recommend it to anyone who is looking for a light read on how to improve their sales technique and who doesn’t want to go down the hard sell, always be closing route.
It is available to buy from Amazon.co.uk and Amazon.com.
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