by Paul Simister
on May 15, 2015
The full title of this book by Andrey Polston is
USP Breakthrough: The Power To Get More Customers, Close More Deals, and Charge Higher Prices
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
An interesting approach to an important topic
I’ll encourage every small business owner who has to face up to competition, to think about their USP (unique selling proposition) because its purpose is to differentiate your business.
This book starts with an offer to download a USP companion guide packed with brainstorm questions and idea generators for each of the six steps in the USP Builder Process. It sounds good but it should be in the book that people buy rather than available, presumably in exchange for an email address. I say presumably because I clicked and the page wasn’t available. [continue reading…]
by Paul Simister
on May 13, 2015
The full title of this book by Phil Barden is
Decoded: The Science Behind Why We Buy
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my review.
I hoped that I’d get more from it
The book starts with the thinking fast and slow ideas of unconscious and conscious deliberation and then links these concepts into marketing.
It’s mainly written for marketing executives within large fmcg companies and while I found some of it interesting, I’ve come across much of the content in other neuromarketing type books. You might have the same problem. [continue reading…]
by Paul Simister
on May 13, 2015
The full title of this book by A Gharakhani Baha is
System and Systems Thinking: Fundamental Theory and Practice
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
It’s not the easy to read explanation of systems thinking that I was looking for
I’m puzzled why the first reviewer liked this book so much.
I think it’s a tough read. The author likes very long sentences.
It may be OK for an academic and scientific audience but I was looking for a book to explain systems thinking to small business owners who are clients with a systems problem to solve. Unfortunately this isn’t it.
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by Paul Simister
on May 13, 2015
The full title of this book by Paul Ledington is
Soft Systems Methodology – Core Concepts
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
An attempt at explaining a complex but important technique
I believe that people should be taught how to think better.
When we encounter a problem, there are two possible ways to think about it: [continue reading…]
by Paul Simister
on May 13, 2015
The full title of this book by Kristal Guerra is
Critical Thinking: 14 Effective Ways to Become a Critical Thinker. Learn How to Ask and Answer Questions Systematically
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
Don’t believe what you read or you’re told
We are surrounded by marketing messages and blatant propaganda. It’s important to be able to challenge the “information” you receive in a logical way so that you can be better informed to the truth.
This is a useful guide to critical thinking without being definitive.
I found the style irritating with the constant mention of the critical thinker.
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by Paul Simister
on May 6, 2015
The full title of this book by Tim Coe is
Your Utterly Seductive Proposal: Make your clients and offer they can’t refuse
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
The emphasis on being different
I like the idea of taking the old USP concept (unique sales proposition in America or unique selling point in the UK) and updating it to the Utterly Seductive Proposal.
I agree that the original concept looked at the differentiation concept from the perspective or the seller more than the buyer and sadly that’s true of a lot of marketing. [continue reading…]
by Paul Simister
on May 2, 2015
The full title of this book by David DeSchoolmeester is
Systems Thinking: A Blueprint For Success
In my review posted on Amazon.co.uk, I gave the it Two Stars.
Here is my review.
Not what I was expecting
I made the mistake of buying this without looking at the sample first. [continue reading…]
by Paul Simister
on May 1, 2015
The full title of this book by Mike Gershon is
50 Quick and Easy Ways to Outstanding Critical Thinking at Work: Your Step-By-Step Guide to Success
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
Disappointing
The author has written a series of Quick and Easy Ways books.
It’s clearly an appealing title but, the book I read, felt forced to fit into the formula. Each point is meant to be brief but of similar length so that means that sometimes you’ll be left wanting more, other times wondering why he wasted words (and your time).
Worst of all, I thought it was dull.
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by Paul Simister
on March 22, 2015
The full title of this book by Lisa Sasevich is
Boost Your Sales: How to Use Irresistible Offers… Without Being Salesy
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A poor educational book but a fascinating pitch
First don’t bother with the Kindle sample. It only has testimonials for the author and the index of chapters so it gives you no idea of what the book is really like.
If you’re interesting in learning how to speak to sell (stage presentations, talks to small groups, webinars, teleseminars etc) and you have a “heart centred” business (i.e. you want to help people rather than just make money) go ahead and risk the current price of 99p. [continue reading…]
by Paul Simister
on March 28, 2014
The full title of the book by Shaun Moseley is
Get More Clients: The Guide To Marketing For Personal Trainers And Other Fitness Professionals
In my review posted at Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Good introduction to marketing
This is quite a good short, concise guide to marketing and there’s little in here that I don’t agree with.
So why haven’t I given it a higher star rating? [continue reading…]
