The full title of this book by Glenn Livingston is
“How to Become Unstoppable: Seven Things Every Coach Must Know to Help Their Clients (And Themselves!)“.
In my review at Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my review.
A book about reframing thoughts
The author has been one of my favourite Internet marketing experts for many years. He trained originally as a psychologist and gradually moved into business. He is the inspiration behind “Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level” by Ryan Levesque.
I’ve interviewed Glenn Livingstone and he always comes across as genuinely helpful. In the last few years, he has built a coaching accreditation company and has published a few short ebooks to help promote the qualification.
I’ve read the book but I’m still not sure what “the seven things every coach must know”. This doesn’t make it a bad book but it is a strange title. Let me explain.
The focus of the book is on reframing thoughts that hold people back, a topic I’ve actually searched for here on Amazon without much success. My interest is in reframes that help business owners to see their problems and difficulties in new ways, so that they can break free of whatever is holding them back.
I found it very interesting and I need to increase my awareness of when frames of reference are a problem. I originally read it as part of my Kindle Unlimited subscription and then bought it to take its place in my permanent reference library.
There’s one cheesy bit that I think is unworthy of the author. Very early in the book you get told about a “missing chapter”. He says “You will probably notice this book is brand new and due to publisher deadlines there’s one slightly controversial chapter I couldn’t get into this book in time – but it’s probably the most important one.”
The book is now TWO YEARS old. Sorry, the excuse doesn’t wash. The link takes you to a “coaching test” which asks a few questions before offering a customised report provided you give up your email address. This report is the missing chapter so whilst it’s about you and coaching, it’s not a direct extension of the book. It is of course, designed to get you into a process where the end point is buying the certification course.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.