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Simpleology by Mark Joyner

The full title of this book by Mark Joyner is

Simpleology: The Simple Science of Getting What You Want

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

This wasn’t as simple as I’d have liked.

This is a strange book which is rather too knowing in places but interesting and very revealing in others.

It is one of the few books that I recommend you read the end first. Not the last page but the last section which looks at the five laws of Simpleology.

The book is written in four parts
1 – The Asylum – why you’re stuck where you are now.
2 – The Invisible Walls – your defective mental programming and the offensive weapons used against you to keep you there.
3 – Disposable Reality – defensive weapons to help you to break out.
4 – Simpleology, the simple science of getting what you want – how to get to where you want to be using the programming language to turn dreams into reality.

There are some great examples in the book which illustrate the issues but I found that without a psychological background, some of the book moved too fast.

It introduced terms, explained them briefly and then referred to them later assuming that I now remembered and understood. The book also builds up ideas and I found myself thinking “that makes sense” and then it deconstructs the idea and knocks it back down.

The Five Laws Of Simpleology

1 – The law of straight lines – as you know the shortest path between two points is a straight line but too often while we know it, we ignore it in what we do, moving first left and then right as we allow ourselves to be distracted.
2 – The law of clear vision – every improvement methodology emphasises the importance of clearly identify what you want to achieve and Simpleology is no different.
3 – The law of focused attention – after you decided your target, you need to focus on it and not allow yourself to be distracted by other issues.
4 – The law of focused energy – thinking is not enough, you need the action that comes from the application of focused energy.
5 – The law of the inescapability of action / reaction – which emphasises the point that you are always doing something so procrastination and laziness are seen as ineffective actions.

The author contrasts the human brain with a computer and shows that you have a choice. You can either choose to run the wrong mental programs which are obsolete, stuffed with viruses and trojans where other people manipulate you to do what they want. Or you can run the right mental programs based on the laws of Simpleology.

I’ve given it three stars. I’d have liked things to have been clearer and I’m shocked at how much the new/Kindle copy of the book costs.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.

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