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Mark Joyner

I have recently enrolled in Simpleology 5.9 as an Elite member and I thought I’d share my experience and thoughts.

Background to my experience with Simpleology

Back in the days before my health problems overwhelmed me, I used to be a big fan of Mark Joyner (the founder), Simpleology (the self management system) and the training products, mainly various kinds of marketing and persuasion.

I was also quite a good affiliate, since I was happy to recommend the products I liked. sadly the affiliate system changed at around the time I was at my weakest and I lost touch with what Mark was doing. [continue reading…]

in 2 – Your Inner Game

The full title of this book by David Borgenicht & Mark Joyner is

The Worst-case Scenario Business Survival Guide: How To Survive The Recession, Handle Layoffs, Raise Emergency Cash, Thwart An Employee Coup and Avoid Other Potential Disasters!

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

Here is my review.

A helpful guide for any business owner with a business in trouble

David Borgenicht has written a series of Worst Case books and, in the introduction to this one, admits that the others are written more for entertainment than practice. This book is different and is intended as a serious guide for a business owner with a business in trouble.

It is split into five main sections:
Financial emergencies
HR emergencies
Productivity emergencies
Sales and marketing emergencies
Executive emergencies

In each section, the two author have asked various business experts on their tips before writing what they call Basic Training. These are practical but sometimes easier to say than do. At the back of the book are suggested”what to say guides” for various situations.

I have a few concerns.

First, a company in trouble needs to be aware of its legal obligations. There are different levels of trouble but, if insolvency is threatened, you must know where you are. There are serious penalties for trading beyond the point of no return. If you need to reduce your employees, it must be done in the right way.

What you do to get out of trouble depends on what caused the problems. The book is tactical, looking at how to reduce the impact of the symptoms rather than strategic, which involves looking at and fixing the underlying problems.

The book also ignores financial control. You need to understand what it will take to get you back above the break even level and you need to be forecasting your cash flow, probably for at least 3 months to make sure you’re not digging a deeper hole in a few weeks time.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

Simpleology by Mark Joyner

The full title of this book by Mark Joyner is

Simpleology: The Simple Science of Getting What You Want

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

This wasn’t as simple as I’d have liked.

This is a strange book which is rather too knowing in places but interesting and very revealing in others.

It is one of the few books that I recommend you read the end first. Not the last page but the last section which looks at the five laws of Simpleology. [continue reading…]

in Other Business Books

Mindcontrolmarketing.Com by Mark Joyner

The full title of this book by Mark Joyner is

Mindcontrolmarketing.Com: How Everyday People Are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

A book with a story, withdrawn because the ideas were “too dangerous”

This book has a legendary reputation for being issued and then withdrawn because the “secrets are too dangerous for people to know”.

Hah! That’s a great marketing story and example of mind control marketing. It has to be fantastic, doesn’t it? [continue reading…]

in Best Business Books

The Great Formula by Mark Joyner

The full title of this book by Mark Joyner is

The Great Formula: for Creating Maximum Profit with Minimal Effort

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A business philosophy for success in 14 words.

If you make business hard for yourself with one time sales to customers before you move on to the next then this book should be a revelation. It is much easier to sell to existing customers again and again than to keep finding new customers.

The author has a gift for taking complex ideas which may seem too formidable to do, stripping them down to the essentials and helping you to take action. [continue reading…]

in Other Business Books

The Irresistible Offer by Mark Joyner

The full title of this book by Mark Joyner is

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

A great way to simplify a complex idea but it’s expensive for what’s there

The premise is simple…

Your customers are going to give you a few seconds to make the sale. What are you going to say? [continue reading…]

in Best Business Books