Reviews of the Best Differentiation Strategy Books
Making yourself distinct, even unique so that your targeted customers have strong reasons to prefer and choose you rather than any other business is a cornerstone of being successful.
While this page looks specifically at a differentiation based competitive advantage including how it’s communicated to the market, I also have a more general Business Strategy page of book recommendations.
I love this topic, so much I started a separate blog called Differentiate Your Business.
What Happens When Companies Don’t Effectively Differentiate Themselves?
That depends on the balance of supply and demand and who has the bargaining power.
If demand is higher than potential supply, the suppliers are in the strong position and prices and profits increase. Differentiation isn’t important in this situation.
If supply exceeds demand, the buyers have the power and prices go down and costs of service go up, squeezing profit. If the imbalance are large cut-throat price wars can destroy any hope of profits in an industry for years until demand and supply rebalance.
The irony is that while supply shrinks slowly, it has every reason to increase quickly when supply is short. There is money to be made by supplying more and the existing competitors and new market entrants know this. Quickly the industry has over-capacity and prices and profits decline.
The Lowest Cost Alternative
Yes in theory a business with significantly the lowest costs can prosper, even when prices are at rock bottom. However in this globalised world, there is normally someone, somewhere who can make or supply cheaper.
Most of the time there is no alternative. Businesses must be different. Fortunately there are some excellent books that can:
1) help you to be different and develop a differentiation based competitive advantage that may be sustainable for years.
2) help you to communicate your key points of difference to your customers. Being different is no use if either customer don’t know about it or if customers don’t value it.
My clients don’t care if I’m seven feet tall and stand out at networking events. It’s not relevant to anyone who wants my services. As it happens, I’m only six feet four tall but I’ve often been the tallest person in the room.
The Best Books About Differentiation Strategy & Competitive Advantage, Customer Value, USPs & Branding
You will only see the books I’ve rated at Four Stars (meaning good and well worth reading) and Five Stars (excellent and very highly recommended). Reviews of lower rated books appear on Amazon.co.uk but I haven’t brought the reviews across to my own website.
If you read my reviews, you’ll see I try to explain why I like them but also to identify any weaknesses. My job as a reviewer is to help you to find the most appropriate books rather than to help sell more books.
Here are links to page 2 – 3 – 4 – 5