The full title of this book by W Chan Kim and Renee Mauborgne is
“Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth“.
In my review at Amazon.co.uk, I rated the book at the FIVE Stars level, which means that I consider it to be excellent.
Here is what I posted.
A detailed how to guide for developing blue ocean strategies
I’ve been very impressed with the authors’ blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review.
When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well.
I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift.
This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop.
While the book is written mainly for large companies, the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups.
It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs.
The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.