The title of this book by Pam Ingmire is
Creating Winning Value Propositions 2.0
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means it is Good to Very Good.
Here is my book review.
A well defined process
This is a very sensible, clear process for developing a value proposition.
One criticism I have is that some of the information is only contained in diagrams and tables, rather than summarised in them. This may not be a problem for the printed version but I read the kindle version on my phone. Even when expanded, these are hard to read. It would also help if these diagrams were labelled.
The book is very much about developing a statement for your current position. This is fine since you don’t want to make misleading claims in your marketing but it doesn’t allow for aspirational improvement. Perhaps there is little to separate you from your competitors right now but, with work, there could be in 3 to 6 months time.
You can’t keep changing your mind about your positioning in the marketplace and why customers should buy from you because that will confuse people so you need to have an element of future-proofing in the process.
By taking the current snapshot approach, the book doesn’t recognise that markets can be in the process of transitioning as customer needs and wants develop. There may already be clear trends that you need to consider.
The book is a short, quick read so it serves as an introduction rather than a definitive guide.
Overall I think this is one of the better books I’ve read in this fascinating and essential area. At least it considers customers, competitors and the strengths of the business. That’s more than some do.
As a bonus, the book contains long lists of words for positive and negative emotions. This is an area where there can be a lot of confusion, especially for people (men?) who suppress emotional thinking.
However I have several problems
1) These are shown in tables do we’re back to the problem that it’s difficult and frustrating to read the kindle version on a small screen. It’s not a problem if it was in normal text.
2) The words are listed in alphabetical order without an definitions. I think it would have been helpful to group similar emotions together eg the fear based words might have ranged from anxious to terrified.
You can buy the book from Amazon.co.uk or Amazon.com
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