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Entrepreneurs

My eyes were opened on this work life issue when I read the ground-breaking book “The E Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It” by Michael Gerber. As far as I’m concerned, it is a must read book for the vast majority of business owners.

In it, Gerber identifies three roles played by the business owner in a small business and believes that few do the last one well. [continue reading…]

in 2 – Your Inner Game

The full title of this book by Scott Hallman is

The 7 Success Drivers to HyperGrowth: How America’s Fastest Growing Entrepreneurial Companies Achieve Greatness“.

In my review at Amazon.co.uk, I rated the book at the FIVE Stars level, this means that I consider it excellent.

Here is what I posted.

Packed with important lessons

Many years ago, I bought an excellent audio training product by the author that provided detailed implementation advice for Jay Abraham style marketing and profit building strategies. Since then he’s been one of my favourite experts and I’ve been looking forward to the time when he publishes his first book. [continue reading…]

in 2 – Your Inner Game, 3 – Your Strategic Positioning, Best Business Books

What To Do If You Want To Start A Business

Many people dream about “being their own boss” and, perhaps, you’re one of them.

Others find them forced into self employment and starting a business because they were made redundant from what they thought was a secure job and either, are struggling to get another job or don’t want to go through their recent traumas again.

I started my consultancy/training/coaching business in 1995 and I’ve never regretted it even though I had a few nights where I’d wake up in a cold sweat, wondering what I was doing.

The Different Ways You Can Become A Business Owner

There are many different routes into becoming a business owner:

  1. Starting a business from scratch on your own.
  2. Starting a business with a partner.
  3. Buying a business on your own.
  4. Buying a business with a partner.
  5. Buying into an existing business, perhaps because the existing business owner either needs more cash or wants to reduce his or her hours of work.
  6. Buying a franchise.

[continue reading…]

in Business Problems And Mistakes

The Small Business Life Cycle by Charlie Gilkey

The full title of this book by Charlie Gilkey is

The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

The business life cycle from the entrepreneurial idea through to mature businesses is taught in theoretical studies of entrepreneurship and business. It also has real world implications because the challenges facing the entrepreneur change as the business grows and becomes more established.

This short book gives an overview of the stages which is useful for aspiring entrepreneurs. The challenging work is only starting when the business is formed and there will continue to be plenty to do. In fact, there is always more than could be done.

I think it’s less useful for business owners with businesses. They have problems that need to be solved and real life doesn’t fit neatly into a theoretical model. As the owner tends to work with a short term detailed focus, wherever the business is currently, the book doesn’t have much to say that’s relevant. This is inevitably the weakness of a book that looks along the life cycle and the shorter the book is, the less it can say that’s helpful to navigate away from any one stage.

I much prefer a book like The E-Myth Revisited which is packed with light bulb moments. Owners can relate to the frustrations, recognise themselves in why they started and then accept they need to change.

Perhaps it’s caught me on a bad day but I thought the book was quite dull and uninspiring.

Recognising that businesses differ with age and maturity is important to understand. There is an adrenalin rush at the start and then a series of frustrating problems. Some businesses stay very small and don’t experience many of the growing pains. In recent years, there has been an increasing focus on “scaling up” which can be thought of as an optional stage or perhaps a series of optional stages. There are a huge number of books telling you about the startup phase and an increasing number of books that look at the issues around scaling up.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

The full title of this book by Ken Blanchard Don Hutson and Ethan Willis is

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

Here is my review.

Not as good as I’d hoped but worth reading if you’re thinking about starting a business

I love the early One Minute Manager books and I had high hopes for this one. It follows a story format as usual for the One Minute series, looking at the story of Jud and Terri McCarley and their speaking business JTA. [continue reading…]

in Other Business Books

Beyond The E-Myth by Michael Gerber

The full title of this book by Michael Gerber is

Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!

In my review posted on Amazon.co.uk, I gave it a kind Three Stars.

Here is my review.

Sorry but it’s a non-essential follow-up to The E-Myth Revisited. Small business owners are different to entrepreneurs.

I have recently written a blog article about the 12 best books to give business owners a great business education.

The very first book on that list was The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber. However I gave a big warning about the writing style and admit that the Summary: The E-Myth Revisited: Review and Analysis of Gerber’s Book has the advantage of giving you the big ideas without the drivel.

If you ignore the first half, E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company has also got plenty to recommend it.

In this book, Gerber refers to bad reviews from haters so I want to make it clear that I don’t hate Michael Gerber and nor do I wish to undermine his contribution to small businesses around the world.

In 2016, Michael Gerber has a new book and The Rolling Stones have released a new studio album.

If you’re a Stones fan, you’ll believe from repeated experiences that it’s unlikely the band have returned to the glory days of Let It Bleed, Sticky Fingers and Exile On Main Street. Keen fans will try it and may delight in having something new from their heroes but they’ll know it’s not worthy of comparison to those 40+ year old classics.

I felt the same when I was offered the chance to review Michael Gerber’s new book before it was released. I was regularly disappointed with his new books and I ignored the emails. When you get something for free, it’s hard to write a critical review. Then I had an email to say that it was available as a Kindle book for a very low price so I thought I’d give the author another chance to impress me.

It hasn’t happened although I’m pleased to tell you that the slushy, sentimental writing that ruined the first half of E-Myth Mastery and all of Awakening the Entrepreneur Within has been avoided.

The writing style is still irritating. I was getting so irritated by the never-ending sentences, I counted one. 62 words and I don’t think I picked the longest. It’s also repetitive as he’s trying to brainwash you into seeing the world his way.

The problem is that Gerber is frustrated. The subtitle of The E-Myth Revisited is Why Most Small Businesses Don’t Work and What to Do About It and by and large, that’s what he did through the E-Myth coaching programme. Businesses that were shaky were made sound.

He didn’t fix the business owners. Creating a good small business isn’t good enough for Gerber, he wants his followers to create great big businesses. The next Apple or Google or Walmart.

That’s a terrific objective if that’s what you want to do but I think it’s a mistake to disparage the ambitions of the small business owners around the world who don’t want to do anything close to creating a giant organisation.

In fact, I feel it’s a sell-out to one of the ideas that I liked most about The E-Myth Revisited. In that book he talks about living your life intentionally and getting clear on your Primary Aim (for your personal life). He even suggests drafting your own eulogy looking back at your life so that you are clear on the mark you want to leave on the world. Your business becomes a means to creating that end because you design your business to give you the life you want.

The problem is that true entrepreneurs are a totally different breed of person to the normal small business owner. I’m not at all sure it’s a good idea to try to convert one to the other and certainly not by making the business owner feel bad and unworthy.

Read this book as a treatise on entrepreneurship.

Much of what he says is more relevant if you are starting out wanting to create a big business of a 1,000 or more people. Entrepreneurs love the process of creation and proving the concept in the marketplace but are not necessarily the right people to take a company through the growth stage into maturity.

It makes sense to think about selling the business from the start and who might want to buy it. I’m sure there are plenty of tech start-ups who are dreaming about being bought out by Google, Facebook or Microsoft.

The E-Myth Revisited book has been criticised by some for wanting to follow the McDonald’s path. For many, its consistently mediocre product is not something to aspire to. That’s misunderstanding what Gerber means. The franchise prototype which guarantees consistency across different locations is something to aspire to for businesses that want to grow that way. The downside is that it makes change much harder as bulk reduces agility in the face of changing market wants and needs.

Even as a book for entrepreneurs, this is clumsy and I don’t think it’s particularly inspiring either. He admits that he’s going to tell the reader what to do and why but not how to do it. If you want fast growth when you’re well beyond the start-up phase, look for books about “scaling up”.

I’m surprised that he says this is a trilogy to be read with The E-Myth Revisited and What to Do About It and Awakening the Entrepreneur Within. It feels like a rewrite of the Awakening book with little bits of The E-Myth and Power Point (aka The E-Myth Enterprise), a bit like a dodgy greatest hits CD when the hit songs belong to another record label and have been re-recorded when the band are tired and uninspired.

Just like The Rolling Stones, Michael Gerber is finding it hard to capture the glories of his early years when he had something new and important to say. This isn’t a 5 or 4 stars book as far as I’m concerned.

Is it worth 2 or 3 stars? I’ve given in 3 but I feel I’ve been generous. I don’t hate Gerber and I don’t hate The Stones. I just feel that their most important works were decades ago.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

Summary: Awakening the Entrepreneur Within Michael Gerber

In my review of

Summary: Awakening the Entrepreneur Within Michael Gerber

posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A condensed version of the entrepreneur’s creation process without the waffle

I admire Michael Gerber’s thinking and insight but I’m a critic of his writing.

Incredibly the indulgence increased from The E-Myth Revisited to E-Myth Mastery and increased again in Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies. The good ideas become harder to dig out and you need more resilience to make it through to the end. [continue reading…]

in Other Business Books

Awakening the Entrepreneur Within by Michael Gerber

The full title of this book by Michael Gerber is

Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

In my review posted on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Very disappointing. I expected far more from this small business guru

I am angry, disappointed and frustrated and it’s lucky to get the Two Star rating I’ve given it.

I am a big fan of Michael Gerber and his ideas about small business development. I have given the “E Myth Revisited” book a five star review and “E Myth Mastery” would have received another five star rating if it hadn’t been sabotaged by a sloppy, sentimental writing style. [continue reading…]

in Other Business Books

Michael Gerber’s Dreaming Room® Experience

I was talking to one of my Guerrilla Marketing coaching buddies the other day and I was explaining how pleased I was with the email feedback I was receiving from this blog.

Tina clicked over to this blog and said “I see that you are a fan of Michael Gerber. Would you like to go to one of his Dreaming Rooms?”

“But Tina, I’ve already been. I went to to the Dreaming Room® at London Heathrow in October 2006.”

Let me start to tell you what I told her. [continue reading…]

in Business Start-Ups

How To Prepare For The Dragons’ Den: The Three Big Risks

In this blog I will explain how to prepare for the Dragon’s Den by looking at the three big risks any new business faces.

Dragons’ Den is a TV show in the UK where entrepreneurs and inventors pitch their ideas to five multi-millionaires who will choose whether to invest in the business opportunity, and if they do decide to invest, how big a share they want.

The show has proven to be very popular although the ideas and the performances of the entrepreneurs have varied from excellent to woeful.

The new series starts on the BBC this week so I thought that it would be a great idea to give the entrepreneurs a few pointers before they start.

What Are The Three Big Risks Of A New Business?

When new business start-ups contact me, I apply a simple way of looking at their business that focuses on three areas: [continue reading…]

in Business Start-Ups