If KPI are important and the name:
gives the game away, it begs the question, how do you develop KPI?
I thought this was a nice, short introduction video on how to develop KPI from a strategic perspective.
Your business mojo governs how excited you are about your business and how motivated you are to drive it forward to better results.
I have identified 21 reasons why your business isn’t the success you want in my article
>>> How To Improve Your Business By Solving Problems At The Source
I’ve split the causes into three general areas:
The #1 problem on the list is…
Marketing and sales can be split into two activities:
Is this where marketing and sales divide with the marketing staff responsible for generating leads and the sales department responsible for turning the leads into money?
Sometimes it is but often a lot of conversion can be done in the marketing.
This article will focus on the conversion side of the process but if you want to first look at lead generation, I recommend the following:
>>> Understand The Customers In Your Market And Find Unexploited Opportunities
>>> How To Help Prospective Customers Find Your Business
>>> Where To Promote Your Business To Your Target Customers
>>> Reach Out To Your Target Customers
This is the fifth marketing tip in a series based on
>>> Being Good At Marketing Isn’t A Nice-If But A Must Have
If you have done your market research,
>>> Understand The Customers In Your Market And Find Unexploited Opportunities
you should be in a good position to start a proactive outreach marketing campaign to contact your target customers.
The two main direct response methods that small businesses can easily use are:
This is the fourth marketing tip in a series based on
>>> Being Good At Marketing Isn’t A Nice-If But A Must Have
Ask yourself where prospective customers will look to find out more about their problem, potential solutions and possible suppliers.
How can you encourage them to call you and not your competitors?
You’ll find out when you read the rest of the article.
How can you make your advert stand out and encourage a prospect to call you? Your advert is surrounded by all your competitors, all shouting for attention so it has to connect with what your customers want. [continue reading…]
Following up on the articles
>>> How To Increase Cash Receipts In A Cash Flow Forecast
>>> How To Get Payments In Advance From Customers
we will look at credit control and the issue of…
There are two issues with collecting the cash for sales made on credit accounts:
Following up on the article
>>> How To Increase Cash Receipts In A Cash Flow Forecast
We will look at the issue of getting payments in advance of doing the work from your customers.
One of the fastest way to increase cash receipts in your cash flow forecast is to ask for receipts in advance (although you would ask customers to pay in advance from their perspective). [continue reading…]
If you need to improve your cash flow, you have three options:
This article will focus on the first…
First the basics:
If you’re frustrated or disappointed with the way your small business is performing, it is time to improve it by solving the problems and constraints at source.
The good news is that by reading this article after searching the Internet and landing on my blog, it shows that you’re getting ready to make the changes you need to make your business profitable with a positive cash flow.
Admitting to yourself that you have a problem which needs to be solved is a big step in itself and, of course, it is the first vital step to finding a solution.
That puts you well ahead of the many owners who suffer from the day-to-day grind of keeping their businesses alive but for some strange reason, aren’t prepared to do anything about it.
I’d like to offer you a FREE coaching / mentoring or advice session on the telephone or Skype that lasts for about 60 minutes – I call it my Second Opinion Session (click on the link) and the acronym SOS seems very appropriate if you feel it’s time to call for help.
Remember, you’re not on your own. Just about every business owner has problems and you might like to take part in the one question survey I have on my website, asking you to identify your biggest problem anonymously >>> What Is The Biggest Problem You Have? (click on link)
Something is holding your business back and making it hard for you to have the success you want.
There is a famous saying… [continue reading…]
First lets’ look at the difference between leads and qualified leads.
Leads are people (or businesses) who contact your business and express an interest in your products and services.
Qualified leads are people who have a want or need to buy your products and services and have the ability to pay for them.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
The Six Steps Profit Formula
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