≡ Menu

Persuasion

The James Bond Cold Reading by Julian Moore

The full title of this book by Julian Moore is

The James Bond Cold Reading: A Re-Imagining Of The Classic Reading.

In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means it is Good and Well Worth Reading.

Here is my book review.

A clever idea

The idea of using a short James Bond plot to help you cold read is very clever, as are the underlying,12 classic lines.

Inevitably it will still take effort to learn them and even more to practice using them in a love situation. [continue reading…]

in Best Business Books

Predictably Irrational by Dan Ariely

The full title of this book by Dan Ariely is

Predictably Irrational: The Hidden Forces that Shape Our Decisions

In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.

Here is my book review.

A fascinating subject

The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.

While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews. [continue reading…]

in Best Business Books

Stealth Persuasion by Colin Martin

The full title of this book by Colin Martin is

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

Needs to be better organised and edited

This is a bigger book than I expected. It has to be because the scope is wide covering websites, emails, videos, webinars, articles and content marketing together with shorter messages like SMS and tweets.

An early impression which you will probably see if you try the Kindle sample, is that the formatting needs a little attention. For example, after the content list, the very next line is the first chapter heading and it’s not in big letters either. Surely it would be nice to start a chapter on a new page. [continue reading…]

in Other Business Books

Influence by Robert Cialdini

The full title of this book by Robert Cialdini is

Influence: The Psychology of Persuasion

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A classic book on influence and persuasion

I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.

I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]

in Best Business Books

Persuasion: Dark Psychology by RJ Anderson

The full title of this book by R.J. Anderson is

Persuasion: Dark Psychology – Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception“.

In my review at Amazon.co.uk, I gave it a Four Star Rating, meaning that I consider it to be good to very good.

Here is what I posted.

Steps into dodgy territory. More what to look out for than what to do.

The book says that it will tell you everything you need to know to master the art of persuasion.

It’s a bold claim to make. [continue reading…]

in Best Business Books

The 5-Minute Communicator by Clarence Oliver

The full title of this book by Clarence Oliver is

The 5-Minute Communicator: Convince Anyone Of Anything in 5 Minutes Or Less“.

In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.

Here is what I posted.

A fine introduction and overview to communication skills

The book makes the vital point that persuasive communication starts with effective listening. I suspect we all know people who are over eager to jump in and start talking and you’ll know how frustrating the experience can become. [continue reading…]

in Best Business Books

The full title of this book by Susan Weinschenk is

How to Get People to Do Stuff: Master the art and science of persuasion and motivation.”

In my review at Amazon.co.uk, I gave it a FIVE star review rating, meaning that I consider this book to be excellent.

Here is what I posted.

Well put together

The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others. [continue reading…]

in 5 – Lead Conversion, Best Business Books, Copywriting

The One Sentence Persuasion Course by Blair Warren

The full title of this book by Blair Warren is

The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding“.

In my review at Amazon.co.uk, I rated it at the Four Stars level, meaning I think it is good to very good.

Here is what I wrote.

Well worth reading

I was one of the people who read the first, free version of this book and I made a deliberate effort to learn the one sentence. It is a great summary of persuasion.

Sadly in the intervening time, I’ve forgotten it but, I was interested enough to buy this new, improved version. The sentence is the basis for strong relationships. [continue reading…]

in Best Business Books

Influence! by Dan Lok

The full title of this book by Dan Lok is

Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means it is considered as good to very good.

Here is my book review.

A well written book about psychological marketing tactics

This is a good, easy to read book about marketing psychology and tactics which can make your Internet sales copy more effective. [continue reading…]

in Best Business Books

The Persuasion Slide by Roger Dooley

The full title of this book by Roger Dooley is

“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.

In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.

Here is my book review.

A nice mental model of the buying process

Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]

in Best Business Books