Robert Cialdini, the acknowledged expert on influence, has created a doodle video to help explain the six factors of persuasion.
You may have already come across these ideas but the video is a great reminder because it puts the concepts across in such a powerful way.
Robert Cialdini Doodle Video
Do You Use These Six Factors Of Influence In Your Marketing & Selling?
It’s many years since Robert Cialdini first popularised these ideas but how well do you use them in your marketing?
My advice is to take a sheet of paper and draw a vertical line down the middle and head up one column with “do” and the other with “can do”.
Then work through the six factors – reciprocity, liking, authority, consistency, scarcity and consensus (social proof) – and look at how you currently use the ideas in your business and then, how you could use the concepts more.
Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers
In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.
Here is my book review.
Needs to be better organised and edited
This is a bigger book than I expected. It has to be because the scope is wide covering websites, emails, videos, webinars, articles and content marketing together with shorter messages like SMS and tweets.
An early impression which you will probably see if you try the Kindle sample, is that the formatting needs a little attention. For example, after the content list, the very next line is the first chapter heading and it’s not in big letters either. Surely it would be nice to start a chapter on a new page. [continue reading…]
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
A classic book on influence and persuasion
I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.
I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]
“The 5-Minute Communicator: Convince Anyone Of Anything in 5 Minutes Or Less“.
In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.
Here is what I posted.
A fine introduction and overview to communication skills
The book makes the vital point that persuasive communication starts with effective listening. I suspect we all know people who are over eager to jump in and start talking and you’ll know how frustrating the experience can become. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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