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The Art of Profitability by Adrian Slywotzky

When I reviewed the book,

The Art of Profitability by Adrian Slywotzky,

on Amazon.co.uk, I rated it at the Four Stars level.

This means I think it is Good and Well Worth Reading.

Here is my book review.

A fable for different business models

This is a fascinating book which reveals twenty three different business models which an entrepreneur can use to build a profitable business.

What Is A Business Model?

It is the way your business creates value for customers and captures its fair share as profit. The best business models build their own momentum so success automatically leads to more success.

This is a management book set in a story book form (like The Goal by Eli Goldratt) with Steve, a young executive having regular lessons from profit master David Zhao. This makes the book easy to read but I don’t agree with the guidance to only read one chapter per week.

I favour reading the book through fairly quickly, then revisiting each business model in more detail and working with the ideas. Finally picking your preferred models and seeing how they could be applied to your business.

If you are an entrepreneur, a want-to-be entrepreneur, business designer or business coach /consultant concerned with helping your clients to make more money, then I recommend you read this book.

In some ways the book is an easy read but it will reward thoughtful reflection.

I do have a few minor reservations:

1 – The book doesn’t move into an action phase. It gives you ideas about “what business model” to aim for but doesn’t tell you how to build it. A few practical tips would have been nice but just knowing where you are going is a big plus.
2 – Some people will just read the book, follow the story line and miss the main lessons. I would have liked to see one page summaries about each model to reinforce the important factors.
3 – Many models won’t apply to one particular business so there is a danger that a reader will get locked into a “won’t work for my business” mindset and then misses a cracking idea that could transform their fortunes.

I recommend it to you.

This is a book which influenced my thinking about business opportunities.

Your business model is very much the big picture of your business. The grandest of grand strategies.

Select the right business model for the right opportunity and implement it effectively and you will prosper. Work with an under-developed business model and you are making your working life much harder than it needs to be.

You may also be interested in Business Model Generation by Alexander Osterwalder and Yves Pigneur. It looks at how you can move your business model forward from selection, through design to more detailed planning.

It is available to buy from Amazon.co.uk and Amazon.com.


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