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The Great Formula by Mark Joyner

The full title of this book by Mark Joyner is

The Great Formula: for Creating Maximum Profit with Minimal Effort

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A business philosophy for success in 14 words.

If you make business hard for yourself with one time sales to customers before you move on to the next then this book should be a revelation. It is much easier to sell to existing customers again and again than to keep finding new customers.

The author has a gift for taking complex ideas which may seem too formidable to do, stripping them down to the essentials and helping you to take action.

What is The Great Formula?

Step 1 – Create the irresistible offer
Step 2 – Present it to a thirsty crowd
Step 3 – Sell them a second glass

This is a business philosophy for success in 14 words. The author uses the example of a man in a desert desperate for water. You make your offer, he snatches the glass out of your hand and then you offer a second glass.

My problem is that I believe The Great Formula starts from the wrong point.

Creating the irresistible offer (the title of the author’s earlier book) isn’t the right starting point. You start by finding your hungry crowd and understanding what it is that they want. The order in the Great Formula smacks of the “build a better mousetrap” syndrome which marketing is supposed to correct.

Your irresistible offer is irresistible because it is relevant to the person who receives it.

If you want detail rather than big themes then this book is not for you. If you would never read a 400 page marketing book, then you will appreciate the brevity of Mark Joyner’s writing.

I have a love/hate relationship with this book.

I agree with the theme 100%. With hindsight, I’ve realised that the three factors are incorporated in my Six Steps Profit Formula free report which shows how strongly they have been internalised.

I like the simplicity but the book leaves you wanting much more because it is very short.The examples are also old.

I’m shocked at the price for the new printed version and the Kindle version. I found the earlier book, The Irresistible Offer to be better and more insightful.


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