The full title of this book by Michael Gerber is
The E-Myth Contractor: Why Most Contractors’ Businesses Don’t Work and What to Do About It
In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.
Here is my book review.
Not a replacement for The E-Myth Revisited
For many years, I’ve recommended the author’s book, The E-Myth Revisited as an important read for aspiring and struggling business owners. I was interested to see whether The E-Myth Contractor replaced that book for contractors or whether it should be read as a way to help focus those powerful ideas to a specific type of business.
I don’t feel this is a replacement. Yes it’s focused on contractors and includes some common ground but it doesn’t explain what I feel are the key E-Myth ideas in enough detail to be considered a stand alone book.
I’ve often struggled with the author’s writing style and this isn’t as mushy as some of his books.
The section on money may confuse some people as Gerber tries to distinguish between four types of money and I thought the section on linking what customers want when buying to job types could cause problems. Whilst the common stereotypes exist, anyone who knows a group well (like accountants or salespeople), knows that personalities can vary considerably away from the well known stereotype. In my experience, the purchase use situation has more influence.
This book is worthwhile but I don’t see it as essential.
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