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E-Myth Mastery by Michael Gerber

The full title of this book by Michael Gerber is

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company“.

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means that it is Good and Well Worth Reading.

Here is my book review.

Be very careful with this book

The sloppy writing style that Michael Gerber showed in E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is exaggerated in this book.

It’s written in two parts:

  • The initial stomach churning section that forms the basis of the audio book – avoid at all costs.
  • The second part, which includes sections from the expensive E Myth coaching course, is very good. However I’m disappointed to read that the worksheets quickly became unavailable on the website link as this does reduce the value of these sections.

I believe the book is worth the pain of reading it although I would scan the first bit as Sarah is reunited with Michael and things aren’t going as well as expected.

The second half of the book is really good and without the drivel at the start, it could have been heading for another Five Stars rating. It’s some time since the book was first published but many of the ideas are timeless.

Gerber steps away from the crowd in plenty of areas with sensible, sometimes counter-intuitive advice. Other parts including the strategic marketing chapter are very thought-provoking even if I don’t entirely agree with what’s written.

PS do NOT buy the audio book. It doesn’t have the good bits.

It is available to buy from Amazon.co.uk and Amazon.com.


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