The full title of this book by Malcolm Gladwell is
The Tipping Point: How Little Things Can Make a Big Difference
In my review posted on Amazon.co.uk, I gave the book Three Stars.
Here is my review.
An extremely padded version of how ideas can build slowly and suddenly take-off
I started this book several times but it seems a conundrum about why a book about viral ideas wasn’t able to hold my attention when everyone else was rushing to read it.
The main idea is that ideas, trends and social behaviours can cross a threshold. Before the threshold, growth is slow but after the threshold – or tipping point – growth becomes exponential.
The three critical concepts that the Tipping Point are based on are:
1 – The law of the few – how connectors (people who know a lot of other people), mavens (trusted experts) and salesmen (evangelists) can spread ideas quickly and effectively.
2 – The stickiness factor of the idea – how well the concept is able to stay true and pass from one to another.
3 – The power of context – how the idea fits with the prevailing environment.
The book is certainly wide-ranging from innocent activities like educational TV for children through to how syphilis, crime and drug taking spread through disadvantaged communities. For me that was part of the problem. I was reading the book to learn about how business ideas can spread quickly and effectively. The book tells the story of Hush Puppies and Airwalk sneakers but I wanted more.
The heart of the book lies in the three factors which are little more than common sense. It is packed with thought-provoking studies of many different social issues but for some reason I found it much easier to put down than to pick up.
A book about compelling ideas should have been much more compelling to me but it has taken about five years to complete and about four sequences of starting and stopping. I finally took the book away on holiday with me, confident that such a popular book must contain secrets that I needed to know. Sadly after reading it, I don’t think it does.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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