≡ Menu

Marketing Articles & Book Reviews

Many years ago, I read a book called No Customers, No Business.

It was actually about a form of accounting but I think its title serves well to emphasise the importance of marketing to business owners.

This is also the area where I’m most interested so, please don’t assume this is all I’ve written about marketing. Much more content is lying under more specialised headings.

Want to delver deeper into my reviews of marketing books – I’ve got three categories for you – 5 Star Books, The Best Books (4 & 5 Stars) and all of them.

Want to read some of my thoughts on marketing? I’m in the process of bringing across content from other sites so bear with me.

Try

Want to read my thoughts on the ideas of the greats of small business marketing?

Try

This is a big category – here are the links to page 2page 3page 4page 5page 6page 7page 8page 9

The 5 M’s of Marketing

In my business coaching, I often talk to my clients about the importance of each of the 5 M’s of Marketing.

This is all about getting your ducks all lined up in a row and it’s very difficult to succeed, even if one of them is out of kilter.

What Are The 5 M’s Of Marketing?

The 5 M’s of Marketing are:

  1. The Market chosen to target.
  2. The Marketing Message used to explain the offer
  3. The Marketing Media used to carry the message to potential customers in the target market.
  4. The Measurement of marketing activities which allows you to test your ideas and to continually improve what you do.
  5. Your Marketing Mindset is the way you approach the activities including how consistent you are in what you say and do.

Let’s take a closer look at these Five M’s. [continue reading…]

in 4 – Lead Generation

Offensive Marketing by Hugh Davidson – 5 Stars

The full title of this book by Hugh Davidson is

Offensive Marketing: Or How to Make Your Competitors Followers

In my review posted on Amazon.co.uk, I gave it 5 Stars. This means it is Excellent.

Here is my review.

The first great marketing book I read

Back in the mid 1980s, this was the first great marketing book I ever read and I must have read it half a dozen times in total. I’ve also bought the two updates of the book.

This is the book that taught me the POISE acronym for marketing: [continue reading…]

in 4 – Lead Generation, Best Business Books

The full title of this book by Ryan Barton is

The Ultimate Small Business Marketing Checklist: 165 Tips Fuelling Marketing Success

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Packed with things you need to do in various aspects of your marketing.

I think this book is a nice idea. What are the key factors to look out for as you develop your marketing?

The application of that idea is another matter altogether. [continue reading…]

in Other Business Books

The full title of this book by Leon Jay is

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The Worlds Oldest Profession To Improve Your Results In Any Business

In my review posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

Interesting comparison done well for business owners who wouldn’t normally read business books

I ignored this a few times as salacious but then I gave in to the curiosity of my darker instincts.

In fact I had once thought of doing something similar by using prostitutes as a way of explaining the different dimensions of differentiation. I haven’t yet. [continue reading…]

in Best Business Books

In my review of

Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave the summary 4 Stars.

Here is my review.

The big picture of marketing

As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]

in Best Business Books

The Marketing Audit Handbook by Dawid J Malherbe

The full title of this book by Dawid J Malherbe is

The Marketing Audit Handbook: The Art of Asking the Right Questions

In my review posted on Amazon.co.uk, I gave the book 3 Stars.

Here is my review.

Marketing review questions suitable for bigger companies

The purpose of a marketing audit is to review the environment, the objectives and marketing activities to identify opportunities for improvement. It’s therefore much more proactive than the traditional financial audit that checks whether the report and accounts present a true and fair view of the business performance. [continue reading…]

in Other Business Books

180+ Marketing Tips by Fraser Hay

The full title of this book by Fraser Hay is

180+ Marketing Tips for the self-employed : The 3 Minute Marketing Brainstorm

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Long list of things you could do in your marketing

I read this straight after reading the author’s 3 Minute Marketing Audit so the first point is that much of that book is repeated in this book including the marketing audit questions.

What we then have is a list of 200 marketing tactics you could be using. You may have seen a similar list in Guerrilla Marketing books by Jay Conrad Levinson. No detail about any of them at all. [continue reading…]

in Other Business Books

The 3 Minute Marketing Audit by Fraser Hay

In my review of the book

The 3 Minute Marketing Audit by Fraser Hay

posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A nice idea, not so sure of how it’s implemented.

As soon as I started reading this book, I was struck by one thing. There are very long sentences. The longest I found in the first couple of pages was over 70 words long. The author promises this is one if the shortest books but effective editing would make it shorter and cut out the fluff. [continue reading…]

in Other Business Books

The Propensity To Buy Matrix

The Propensity To Buy Matrix contrasts the uniqueness of your product with the customer’s knowledge of your business to create four sectors with different propensities to buy.

I read about it in the book, Marketing by Matrix by Malcolm McDonald and John Leppard and wanted to share it with you.

What Is The Propensity To Buy Matrix?

This is presented as a two by two matrix, effectively forcing High/Low choices but I don’t see why it can’t be used in a three by three matrix with High, Medium and Low options. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion

In my review of

Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

How military strategy can be used in business

It’s many years since I read the full book but it’s one I’ve been intending to go back to and review. When I saw this summary available through my kindle unlimited subscription, it instantly appealed.

Just as armies fight over territories and the people in them, businesses fight over customers. The methods of waging war have changed dramatically over the centuries while the strategies have remained constant. [continue reading…]

in Best Business Books