≡ Menu

Marketing Book Reviews

Marketing is a fundamental skill which has to be mastered if many business owners are going to succeed.

Not all. Some operate in businesses where you can get by with next-to-no marketing because of favourable characteristics of their trade or profession. Even these businesses are likely to benefit from a better, deeper understanding of marketing.

Here are details of the marketing books I’ve read and reviewed. This has books from 5 Stars (excellent) down to 1 Star (terrible). The books feature in the reverse order I reviewed them i.e the most recent first.

If you just want to focus on the best then I have two separate lists – 5 Star Marketing Books and the 4 and 5 star books combined in the Best Marketing Books.

Is this all the marketing books I’ve reviewed? No because there are a host of separate categories. Here you’ll find the more general marketing books along with some of the most important.

If you want to delve deeper into a specific category try Direct Marketing Books, or Internet Marketing Books or USP Books or a category focused on a specific skill like Copywriting Books.

At the very bottom of a book review, after my bid to capture your email address, you’ll see links to categories and tags. These are your chance to drill down further into categories. There is also a list of Similar Posts which is generated automatically but should point you to books on a similar theme.

This is a big category with a lot of pages – Page 2Page 3Page 4Page 5Page 6Page 7Page 8Page 9Page 10Page 11

Magnetic Marketing by Dan Kennedy – 5 Stars

The full title of this book by Dan Kennedy is

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

In my review posted on Amazon.co.uk, I gave the book a Five Stars rating. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Another tasty morsel from a master of direct marketing

Magnetic Marketing is the name of the author’s most famous premium priced course and it’s the one that has helped make his excellent reputation.

Kennedy didn’t invent direct response marketing – its origins go back at least as far as the late 19th century – but he’s done a great job of bringing it to the attention of business owners and entrepreneurs along with others including Jay Abraham. I’ve always felt Kennedy was stronger on the initial aspect of attracting new customers while Abraham was better at expanding the backend, that is the ongoing business with the customers. Books by both deserve a place on the bookshelf of a well read business owner. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, 6 – Revenue Regeneration, Best Business Books

The full title of this book by Craig Simpson with Brian Kurtz is

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

I wish I hadn’t ignored this excellent book for so long after buying

I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.

The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Smart Marketing for Engineers by Rebecca Geier

The full title of this book by Rebecca Geier is

Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.

Well worth reading if you work in a large electronics company

There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.

This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]

in Best Business Books

The Direct Mail Solution by Craig Simpson with Dan Kennedy

The full title of this book by Craig Simpson with Dan Kennedy is

The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Useful guide for mass mailings but it won’t teach you how to write the sales letter

This is a useful guide to direct mail although it’s more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists.

As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you’ll be urged to buy plenty of other DK books. [continue reading…]

in Best Business Books

The full title of this book by Michael Masterson is

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

Very interesting with an emphasis on the teaser, headline and lead

I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.

Thus book is different. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Offensive Marketing by Hugh Davidson – 5 Stars

The full title of this book by Hugh Davidson is

Offensive Marketing: Or How to Make Your Competitors Followers

In my review posted on Amazon.co.uk, I gave it 5 Stars. This means it is Excellent.

Here is my review.

The first great marketing book I read

Back in the mid 1980s, this was the first great marketing book I ever read and I must have read it half a dozen times in total. I’ve also bought the two updates of the book.

This is the book that taught me the POISE acronym for marketing: [continue reading…]

in 4 – Lead Generation, Best Business Books

The full title of this book by Ryan Barton is

The Ultimate Small Business Marketing Checklist: 165 Tips Fuelling Marketing Success

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Packed with things you need to do in various aspects of your marketing.

I think this book is a nice idea. What are the key factors to look out for as you develop your marketing?

The application of that idea is another matter altogether. [continue reading…]

in Other Business Books

The full title of this book by Leon Jay is

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The Worlds Oldest Profession To Improve Your Results In Any Business

In my review posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

Interesting comparison done well for business owners who wouldn’t normally read business books

I ignored this a few times as salacious but then I gave in to the curiosity of my darker instincts.

In fact I had once thought of doing something similar by using prostitutes as a way of explaining the different dimensions of differentiation. I haven’t yet. [continue reading…]

in Best Business Books

In my review of

Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave the summary 4 Stars.

Here is my review.

The big picture of marketing

As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]

in Best Business Books

The Marketing Audit Handbook by Dawid J Malherbe

The full title of this book by Dawid J Malherbe is

The Marketing Audit Handbook: The Art of Asking the Right Questions

In my review posted on Amazon.co.uk, I gave the book 3 Stars.

Here is my review.

Marketing review questions suitable for bigger companies

The purpose of a marketing audit is to review the environment, the objectives and marketing activities to identify opportunities for improvement. It’s therefore much more proactive than the traditional financial audit that checks whether the report and accounts present a true and fair view of the business performance. [continue reading…]

in Other Business Books