Marketing is a fundamental skill which has to be mastered if many business owners are going to succeed.
Not all. Some operate in businesses where you can get by with next-to-no marketing because of favourable characteristics of their trade or profession. Even these businesses are likely to benefit from a better, deeper understanding of marketing.
Here are details of the marketing books I’ve read and reviewed. This has books from 5 Stars (excellent) down to 1 Star (terrible). The books feature in the reverse order I reviewed them i.e the most recent first.
If you just want to focus on the best then I have two separate lists – 5 Star Marketing Books and the 4 and 5 star books combined in the Best Marketing Books.
Is this all the marketing books I’ve reviewed? No because there are a host of separate categories. Here you’ll find the more general marketing books along with some of the most important.
If you want to delve deeper into a specific category try Direct Marketing Books, or Internet Marketing Books or USP Books or a category focused on a specific skill like Copywriting Books.
At the very bottom of a book review, after my bid to capture your email address, you’ll see links to categories and tags. These are your chance to drill down further into categories. There is also a list of Similar Posts which is generated automatically but should point you to books on a similar theme.
This is a big category with a lot of pages – Page 2 – Page 3 – Page 4 – Page 5 – Page 6 – Page 7 – Page 8 – Page 9 – Page 10 – Page 11