In my review of
13 Ways to Increase Your Profits – With Just Your Current Customers!
by Kate Marsden posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A useful introduction to an often overlooked topic
This is a useful, fairly short guide to working with your current customers, past customers and enquiries to increase sales and profits. It’s also one of a series of books about different 13 ways to increase profit.
Working with existing and past customers is often an overlooked area of business growth because it’s more obvious and perhaps more glamorous to keep chasing new customers. I welcome the intent of the book.
However I didn’t feel that the areas were tackled in sufficient depth or included enough examples to inspire action. I kept thinking that I’d have said more or wanted more if I was a business owner. As such it’s more of an introduction than a definitive guide.
If I was allowed to use half stars, it would get 3.5 but I round down rather than up because I feel many reviewers are generous.
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