Paul Simister's Business Development Advice
The Heart Of A Marketer And The Mind Of An Accountant - Call 0121 554 4057
This is the fourth marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 4 – Search Marketing – How To Help Your Prospective Customers Find Your Business Ask yourself where prospective customers will look to find out more about their problem, potential solutions [...]
{ 0 comments }
Financial Foreplay: Whip Your Business Into Shape – Take Home More Cash by Rhondalynn Korolak Book Review Rating – 4.5 Stars Can you make finance and accounting sexy? Author Rhondalynn Korolak does an excellent job in her book. This is not your average, very dry and boring finance for non-financial managers book. As the title [...]
{ 0 comments }
Marketing Planning can be broken down into two stages: What you want to achieve and how you intend to make it happen. What marketing activities will you do when. The first stage is covered very well in a short, powerful marketing plan. >>> The Guerrilla Marketing Plan – 7 Sentences To Marketing Clarity The second [...]
{ 0 comments }
Following up on the articles >>> How To Increase Cash Receipts In A Cash Flow Forecast >>> How To Get Payments In Advance From Customers we will look at credit control and the issue of… How To Get Credit Customers To Pay Faster There are two issues with collecting the cash for sales made on [...]
{ 0 comments }
This is the first in a series of detailed articles about mistakes made in strategic planning. >>> 8 Common Mistakes In Strategic Planning And Development We will look at how strategy and tactics fit together and must be used together if a business is going to achieve its vision or strategic objective. >>> Your Strategic [...]
{ 0 comments }
This is the third marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 3 – Understand The Customers In Your Market And Find Unexploited Opportunities If you need to find new customers for your business, you need to take a good hard look [...]
{ 0 comments }
Following up on the article >>> How To Increase Cash Receipts In A Cash Flow Forecast We will look at the issue of getting payments in advance of doing the work from your customers. How To Get Payments In Advance From Customers One of the fastest way to increase cash receipts in your cash flow [...]
{ 0 comments }
It’s easy to see why strategy is important for big businesses but why is it important for business owners as well? What is Strategy? In the article: >>> What Is Strategy And Strategic Positioning? I defined strategy as: “How you achieve your own objectives by winning the hearts, minds and business of customers by out-thinking [...]
{ 0 comments }
Neuromarketing by Patrick Renvoise and Christophe Morin Book Review Rating – 4.5 Stars What Is Neuromarketing? Neuromarketing uses the latest research into neuroscience to gain a better, deeper understanding of how the human brain works and makes buying decisions. With this book, “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” the authors, Patrick Renvoise [...]
{ 0 comments }
This is the second marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 2 – Contact Your Old, Lost, Lapsed Customers You need to see your old, lost and lapsed customers as a potential source of profitable opportunities (assuming that you didn’t part [...]
{ 0 comments }
