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Lead Generation Articles & Book Reviews

The full title of this book by Charlie Hutton is ”

The Business Owners Guide To Making Out Like A Bandit: How To Get Even The Most Greedy… Penny Pinching… Money Hoarding Customers Spending Money Like They Used To!“.

In my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I consider it to be excellent.

Here is my book review.

Excellent summary of Jay Abraham style profit improvement techniques

I encourage all small business owners and entrepreneurs to read Jay Abraham ‘s book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. and this makes a lovely, practical follow-up. In a review of another of the author’s books, I felt he was channelling Dan Kennedy.

This will teach you the importance of back-end marketing. That’s selling more to existing customers through upsells and cross-sells as well as reaching out to new customers through different means. [continue reading…]

in 4 – Lead Generation, Best Business Books

Methods of Persuasion by Nick Kolenda – 5 Stars

The full title of this book by Nick Kolenda is

Methods of Persuasion: How to Use Psychology to Influence Human Behavior“.

In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.

Here is my book review.

A very interesting read

You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, Best Business Books

Invisible Selling Machine by Ryan Deiss – 5 Stars

The full title of this book by Ryan Deiss is

Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Literally Makes Sales While You Sleep“.

In my review posted on Amazon.co.uk, I rated this book at the Five Stars level. This means I consider it to be Excellent.

Here is my book review.

Very good book about how to structure your email marketing campaigns.

For some years, Ryan Deiss has been one of my three favourite Internet marketing experts because:

  1. He’s active in many different markets, not just the make money online market.
  2. He’s committed to testing ideas and seeing which work best, tweaking and then testing again.
  3. He doesn’t pad out his training with irrelevant details to waste your time.

Those three qualities can be seen in this book as well as his normal, more expensive, training programs. [continue reading…]

in 4 – Lead Generation, Best Business Books

Triggers by Joseph Sugarman – 5 Stars

The full title of this classic book by Joe Sugarman is

Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence“.

In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.

It explains the 30 psychological factors that help the customer to buy

Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.

In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, Best Business Books

The full title of this book by Dan Kennedy is

The Ultimate Sales Letter: Boost your sales with powerful sales letters, based on Madison Avenue techniques“.

In my review posted at Amazon.co.uk, I gave the book a Five Stars rating. This means I think it is Excellent.

Here is my book review.

My copy shows plenty of signs of use and that’s probably the strongest recommendation I can give.

When I look at my copy of this book, it shows all the signs of use – the spine cracked, various sections underlined in different colours, others asterisked and there are comments in the margin.

This is a book I go back to when I am preparing to write a sales letter because it is a) very good and b) very well organised. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Book Yourself Solid by Michael Port – 5 Stars

The full title of this book by Michael Port is

Book Yourself Solid:the Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling“.

In my review at Amazon.co.uk, I gave the book a rating of Five Stars. This means I think the book is Excellent and Very Highly Recommended.

A book about marketing professional services that’s so good, I wish I’d written it myself.

Michael Port specialises in helping service professionals (accountants, business coaches and consultants, chiropractors, estate agents etc) to market themselves more effectively so that they are booked solid. [continue reading…]

in 4 – Lead Generation, Best Business Books

The full title of this book by Dan Kennedy is

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!“.

In my review posted at Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended.

Here is my book review.

Better than the earlier version but still not really about creating a marketing plan

I read an earlier version of this book and gave it a four star rating – The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark..

I still have the criticism that the title is wrong. Not only do I object to the use of the word Ultimate, it’s not the best that will ever be, it’s also not a book focused on creating a marketing plan.

This is a much better book than No B.S. Direct Marketing which is what this book should really be called. [continue reading…]

in 4 – Lead Generation, Best Business Books

When I reviewed this book,  on Amazon.co.uk,

How to Create a Million Dollar Unique Selling Proposition” by Bill Bodri,

I gave it a Five Star rating.

This means that I think it is Excellent and is Very Highly Recommended.

Here is my book review.

A terrific resource to help you to define your business in a short statement

When I read this book it was called How To Write A Million Dollar Unique Selling Proposition but, given the very minor change in title, I’m sure it’s the same book.

It is the most comprehensive look at the topic of Unique Selling Propositions that I’ve seen and the author deserves a lot of credit to compile such an outstanding review. [continue reading…]

in 3 – Your Strategic Positioning, 4 – Lead Generation, Best Business Books

The full title of this book by Thomas Nagle and Reed Holden is

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making“.

This book has been revised a number of times and my review refers specifically to the Third Edition. I have recently bought the Sixth Edition.

In my review posted to Amazon.co.uk, I rated this book at the Five Stars level. It is Excellent (perhaps Brilliant is a better word) and is Very Highly Recommended to anyone who has to make pricing decisions in a reasonable sized business.

Here is my book review.

A superb review of pricing theory

Pricing is where your strategy is either tested and proven or fails. It is very much where the rubber meets the road.

The authors, Thomas Nagle and Reed Holden expertly walk a fine line that makes “The Strategy and Tactics of Pricing” work both as an academic textbook for MBA level students on a pricing module and as a guide for the serious practitioner of pricing who makes real decisions in a business. [continue reading…]

in 3 – Your Strategic Positioning, 4 – Lead Generation, 5 – Lead Conversion, Best Business Books

Simple Writing System Express

John Carlton is back at long last in May 2014 with a new promotion for his extremely successful copywriting course backed up with personal mentoring from great professional copywriters.

As he’s done before, the product launch is with feedback based copywriting training with the Simple Writing System Express Course.

The genius of this is that it lets you sample exactly what the full course is like for free while you think about investing in it.

>>> Simple Writing System Express – affiliate link

Why You Should Try The Simple Writing System Express

During the launch phase, John and his copywriting mentors give you direct feedback on your responses to the exercises set.

The first exercise in particular is a stunner.

It’s all about getting into the mindset of your ideal customer by listening to them having a moan in a bar.

What is going on in his or her mind? What are the pains they are suffering? What fears, beliefs and dreams do you have to work with?

I could tell you more but it’s much better if you listen to John Carlton in the first short video then you get immediate access to if you sign up and confirm your email address.

Simple Writing System Express – affiliate link

Then do the exercise and submit it.

I think you’ll learn a lot. There’s no obligation that you’ll move forward and buy the full training course although you might find yourself sucked in by what you learn.

Still it’s a great thing to buy training that expands your mind, clarifies your thoughts and helps you to achieve your business and financial objectives.

What’s Special About The Full Training Training

We both know that the purpose of the launch is to get you excited about the training that lies behind it.

Let’s have a quick look at it to see if it’s worth taking the time.

Unlike other training courses for copywriting, the SWS gives you the system and you work with a highly experienced and gifted copywriter to create your own first important piece of copy.

There are 17 steps and you do each as an exercise in an open (private) forum and you get pushed hard to improve what you’re writing and the way that you’re thinking about your marketing issues.

While you get individual feedback, it can often be easier to see the points with other people (and it’s much less personal for those of us with sensitive dispositions). You can do that too but don’t be inhibited by your own fear of criticism. Get stuck in on your own marketing and toughen up to constructive feedback, even if it seems negative at first.

I’ve written a long and detailed review of my experience of doing the course in 2010.

Simple Writing System Review

In the review I say I’m doing the course for a second time because it was so good and I’d been offered access again because I’d won an affiliate prize. It seemed a no brainer to me but due to an administrative mix up, I got missed out of the invite.

A couple of months later I made contact to ask when the course was starting, only to be told that they were halfway through.

Since it wasn’t clear when the course would run again, I then opted to get my prize paid out in cash.

Best regards

Paul

 

in 4 – Lead Generation, Copywriting