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How To Use Your Imagination and Creative Thinking Skills In Your Copy

by Paul Simister on February 23, 2021

in 2 – Your Inner Game, Better Thinking, Copywriting

David Garfinkel is one of my business heroes, and in this 28-minute video, he discusses what he learned from reading “How I Learned The Secrets of Success in Advertising,” by G. Lynn Sumner.

This is part of his “Old Masters” series. Sumner was an advertiser back in the 1940s and ’50s and this book was first published in 1952.

Sumner says, “It is taking known facts, known elements, known functions and arranging them in new patterns.” While imagination is what you use to make your creativity add value to your copy.

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Tagged as: Copywriting, Creative Thinking, David Garfinkel

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com