In my review of
Guerrilla Marketing in 30 Days
by Jay Conrad Levinson and Al Lautenslager posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
I was disappointed and it suffers from a poor writing style
I am a big believer in the Guerrilla Marketing ideas and I’m a Certified Guerrilla Marketing Coach but I have struggled with this book.
Thirty days equals thirty chapters and I only managed to stomach reading the first twelve chapters and skimmed the remainder, dipping in occasionally.
The writing is that bad and it is in a very different style to Jay Conrad Levinson’s classic “Guerrilla Marketing” . I have since heard Jay Levinson confess in an interview that he does little work in his co-written books so this is down to Al Lautenslager.
It may be harsh but turn away from this book but turn towards Guerrilla Marketing. The quality standard has not been maintained in this co-authored book and it is a concern I have with several of the other Guerrilla Marketing books as well.
Buried in here are some good tips and the book has survived several of my regular purges of my business library. Those not on my Kindle take up far too much space. It’s become a book I refer to sometimes but I’ve no intention of trying to read it from start to finish.
I really don’t want you to get the wrong impression of Guerrilla Marketing because of one poor experience. At its best, Guerrilla Marketing is a very structured small business marketing solution which is proven to work for all kinds of different small businesses all over the world.
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