by Paul Simister
on January 1, 2017
The full title of this book by Jay Conrad Levinson is
“Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my review.
Old but interesting in a good way
This is an old book. It is copyrighted 1989 and should not be read before the most recent version of Guerrilla Marketing: Cutting-edge strategies for the 21st century.
Some of the author’s ideas have advanced considerably between the two books. As a certified guerrilla marketing coach, I found it interesting to step back in time. As guerrilla marketing has developed, the author has had to balance taking things out when adding more new ideas in. Reading this book brings some still relevant issues to my attention. [continue reading…]
by Paul Simister
on May 26, 2016
The full title of this book by Carol Wain and Jay Conrad Levinson is
“Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be Good.
Here is my book review.
A Very Good Book For Hotel Type Businesses
I am a big believer in marketing books targeted at specific niches because I think the hardest business to market is your own. The closer examples of good practice are to your own business, the easier it is to see their power and practicality.
I’m also a believer in the principles of Guerrilla Marketing but, unfortunately, this leading brand of small business marketing advice has been spread in too inconsistent a way as the creator, Jay Conrad Levinson teamed up with others who did the writing. This is one of the best. [continue reading…]
by Paul Simister
on December 9, 2015
In my review of
Guerrilla Marketing in 30 Days
by Jay Conrad Levinson and Al Lautenslager posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
I was disappointed and it suffers from a poor writing style
I am a big believer in the Guerrilla Marketing ideas and I’m a Certified Guerrilla Marketing Coach but I have struggled with this book.
Thirty days equals thirty chapters and I only managed to stomach reading the first twelve chapters and skimmed the remainder, dipping in occasionally. [continue reading…]
by Paul Simister
on December 9, 2015
In my review posted on Amazon.co.uk, I gave this book,
Guerrilla Marketing During Tough Times,
a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book you need when things are tough for your business
It makes sense to consult a man who has been advising small businesses on how to use low and no cost marketing weapons since the mid 1980s when times are tough.
The essence of Guerrilla Marketing is to use time, effort and imagination to replace money in the marketing of a business. I particularly like “imagination” since time and effort both have their downsides. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book by Susan Drake and Colleen Wells is
“The Complete Idiot’s Guide to Guerrilla Marketing: Get creative… and get the word out about your product or service“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good.
Here is my book review.
A book of unconventional marketing tactics but it’s not directly connected to Jay Conrad Levinson’s Guerrilla Marketing ideas
This book has no direct connection with the Guerrilla Marketing concepts created by Jay Conrad Levinson for small businesses since the mid 1980s.
It’s a bit naughty to jump on the Guerrilla Marketing brand name but guerrilla marketing is also a term that has slipped into general use to reflect unconventional marketing techniques that step outside of the normal channels and may be used by large or small businesses (Think Hoover and hoover for vacuum cleaners. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book by Jay Conrad Levinson and Paul Hanley is
“The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind“.
In my review at Amazon.co.uk, I gave it a Four Stars Rating. This means I think it is Good.
An interesting start to a new way of marketing to the unconscious brain
It seems to have become a traditional method of marketing. You present yourself as selling the new improved version and then you knock the old version but don’t really deliver anything new.
This delivers.
Unfortunately Paul Hanley, the main author, died a few months after publishing this book in 2005. Jay Conrad Levinson died in 2013. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book is
“Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.
Here is my book review.
A good place to start building your knowledge of Guerrilla Marketing
While much of the scope of this book is also covered by the main “Guerrilla Marketing” book and you do have to ask whether you need both, the “Startup Guide To Guerrilla Marketing” has certain advantages and disadvantages. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Stuart Berkow and Jay Conrad Levinson is
Guerrilla Profits: 10 Powerful Strategies to Increase Cashflow, Boost Earnings & Get More Business
In my review on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
Very disappointing, mainly due to the writing style
I really wanted to like this book but I have picked it up and put it down three times in the hope that next time I will be “more in the mood”.
I should love the combination of Guerrilla Marketing and Jay Abraham / Dan Kennedy style direct response marketing with its profit focus. But I don’t. This book is tough to read and the words don’t connect in any meaningful way. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
The Guerilla Marketing Handbook
by Jay Conrad Levinson & Seth Godin posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A very good book on marketing tactics but badly out of date since it was written in 1994
This is a very practical marketing book packed with good advice on using marketing tools and tactics. It is a nice companion book to the main Guerilla Marketing book.
It can be used as a stand-alone marketing book to help you to implement popular marketing techniques but I think you’ll get more benefit from understanding the Guerrilla Marketing thinking. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Anthony Hernandez & Jay Conrad Levinson is
Guerrilla Marketing Success Secrets: 52 Weeks of Marketing & Management Wisdom
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A series of short articles about all kinds of management topics
This is an unusual management book. It is based on a series of articles written by Anthony Hernandez and is designed to be read one article per week over a year.
Each article covers about one and a half to two and a half pages and is written as a stand-alone thought piece. [continue reading…]
