The full title of this book by V.F. Joseph is
Marketing for Your Small Business: What an Advisor Would Tell You How to Attract Customers to Scale Up Your Business for Growth
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
A very short book about marketing
This book says it contains everything a business advisor will tell you about getting customers. If true, you’re talking to the wrong business advisor.
It is a very short book which rushes through the following topics:
Marketing strategy
Market research
Understanding customers
Pricing
Advertising & promotion
Social media
I have three issues with the book
1- it is too short to be valuable. There are benefits in being concise but this goes too far.
2- some of the writing is clunky.
3- the subtitle indicates the book is for business owners who are in the process of scaling up (well beyond start up) but the book doesn’t tackle those issues. It can apply just as well to start ups.
There are some excellent marketing books for just a few pounds more if you’re after a general marketing book. I recommend Duct Tape Marketing by John Jantsch.
However, there’s a lot in favour of finding a book focused on your particular trade or profession. Just do an extra search on the author because there are some who churn out the same book and use the find and replace function in Microsoft Word to switch trades. These promise far more than they deliver in my experience.
Alternatively, dig deeper into the subjects you want extra help with because I recommend you master one technique and get it working consistently well before adding another technique for reaching out to customers.
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