Best Persuasion Books

The full title of this book by Dan Ariely is

Predictably Irrational: The Hidden Forces that Shape Our Decisions

In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.

Here is my book review.

A fascinating subject

The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.

While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews. [continue reading…]

The full title of this book by Robert Cialdini is

Influence: The Psychology of Persuasion

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A classic book on influence and persuasion

I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.

I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]

The full title of this book by R.J. Anderson is

“Persuasion: Dark Psychology – Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception“.

In my review at Amazon.co.uk, I gave it a Four Star Rating, meaning that I consider it to be good to very good.

Here is what I posted.

Steps into dodgy territory. More what to look out for than what to do.

The book says that it will tell you everything you need to know to master the art of persuasion.

It’s a bold claim to make. [continue reading…]

The full title of this book by Clarence Oliver is

“The 5-Minute Communicator: Convince Anyone Of Anything in 5 Minutes Or Less“.

In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.

Here is what I posted.

A fine introduction and overview to communication skills

The book makes the vital point that persuasive communication starts with effective listening. I suspect we all know people who are over eager to jump in and start talking and you’ll know how frustrating the experience can become. [continue reading…]

The full title of this book by Susan Weinschenk is

“How to Get People to Do Stuff: Master the art and science of persuasion and motivation.”

In my review at Amazon.co.uk, I gave it a FIVE star review rating, meaning that I consider this book to be excellent.

Here is what I posted.

Well put together

The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others. [continue reading…]

The full title of this book by Blair Warren is

“The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding“.

In my review at Amazon.co.uk, I rated it at the Four Stars level, meaning I think it is good to very good.

Here is what I wrote.

Well worth reading

I was one of the people who read the first, free version of this book and I made a deliberate effort to learn the one sentence. It is a great summary of persuasion.

Sadly in the intervening time, I’ve forgotten it but, I was interested enough to buy this new, improved version. The sentence is the basis for strong relationships. [continue reading…]

The full title of this book by Dan Lok is

“Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means it is considered as good to very good.

Here is my book review.

A well written book about psychological marketing tactics

This is a good, easy to read book about marketing psychology and tactics which can make your Internet sales copy more effective. [continue reading…]

The full title of this book by Roger Dooley is

“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.

In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.

Here is my book review.

A nice mental model of the buying process

Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]

The full title of this book by Robert Cialdini and follow-up to “Influence” is

“Pre-Suasion: A Revolutionary Way to Influence and Persuade“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good.

Here is my book review.

A follow-up to a classic

At the beginning of this book, Robert Cialdini tells the story of his first book called “Influence: The Psychology Of Persuasion” which is widely regarded as a master-work. It seems that when the book was first published, it sold poorly, even worse than expected at a time when no one was telling the persuasion story. It took four or five years to suddenly take-off and become a regular best seller that has clocked up 3 million of sales. [continue reading…]