by Paul Simister
on June 11, 2018
The full title of this book by Shlomi Shraga is
The Business Owner’s Scientific Marketing Handbook: How The Direct Response Marketing Legends Would Fix Your Broken Advertising & Sales System
In m,y review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Good summary of direct response copywriting
The book started by reminding me of the 40/40/20 rule of direct marketing. This emphasises the critical importance of the audience and the offer.
The book then follows through talking about the market and finding the big idea as a bridge between customers needs and wants and your product or service. It then looks at the offer, bonuses and guarantee. [continue reading…]
by Paul Simister
on June 10, 2018
The full title of this book by Robert Woodruff and Sarah Gardial is
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading, provided you don’t mind the academic nature of the book.
Here is my book review.
A challenging read
I read a great academic summary by Robert Woodruff on customer value and how you had to consider issues at the different levels of the customer’s thinking.
I was encouraged to buy this book, expecting to learn a lot. [continue reading…]
by Paul Simister
on May 26, 2018
This book by Peter Doyle is called
Marketing Management and Strategy
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Very good marketing book for university
I didn’t like the recommended text book for my MBA course back in the late 1990s so I bought this one.
It’s much better. Well written and it has the best explanation of building strategy taking into account the interests of all of the stakeholders that I’ve ever read. [continue reading…]
by Paul Simister
on May 8, 2018
The full title of this book by Doug Hall is
Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
In my review on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and is Very Highly Recommended.
Here is my book review.
Can this book rescue marketing and marketers?
I thought the author’s book Jump Start Your Business Brain was excellent when I read it and it was a no-brainer to move on to this book
Its purpose is to rescue marketing. The book starts with the assertion that between 75 per cent and 95 per cent of marketing initiatives fail. This is based on research and interviews with CEOs. [continue reading…]
by Paul Simister
on May 4, 2018
The full title of this book issued by the people behind the Copyblogger website is
“How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.
In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.
Here is what I wrote.
Good summary of headlines for blog posts and Twitter.
Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.
Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]
by Paul Simister
on April 26, 2018
The full title of this book by Tom Shapiro is
“Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth”.
In my review at Amazon.co.uk, I gave it a FIVE star rating, meaning that I rate it as excellent.
Here is what I posted.
An excellent and thoughtful book to get your business back on track
The book encourages you to rethink seven different areas:
1-your audience
2-how they think
3-your goals
4-your marketing mix
5-your metrics
6-your revenue model
7-your future
The aim is to get your business growing again. Too often, companies get stuck and the owner-managers don’t know what to do other than more of the same, copying competitors or jumping on the latest fad. [continue reading…]
by Paul Simister
on April 23, 2018
The full title of this book “by Tim Wesley” is
45 Minute Business Breakthroughs: How I Find $10K In Any Business In 45 Minutes
When I reviewed the book on Amazon.co.uk, I rated the book at the Four Stars level which means I think it is Good and Well Worth Reading.
Here is my book review.
Well worth reading and currently the cheapest but one of many versions
After reading and reviewing another of these “how to find 10K” books through my Kindle Unlimited subscription, I searched around and this seemed to be the cheapest available although that may change.
So I bought it for 99p to add to my digital library. [continue reading…]
by Paul Simister
on April 23, 2018
This is an interesting issue.
How I Find $10k in Any Business in 45 Minutes by Stephen Fox
When I reviewed this book on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
One of many – if interested look for the cheapest
This book is a good idea. Who doesn’t want to know where they can find extra revenue and profit. The promise in this book is to find $10k of extra revenue which isn’t very demanding and could have been more ambitious.
It’s such a good idea that, if you search Amazon for the title, you’ll see remarkably similar books, often with very similar covers by different authors. [continue reading…]
by Paul Simister
on July 19, 2017
The full title of this book by David Parrish is
“Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs”.
In my review at Amazon.co.uk, I rated the book at the FOUR stars level, this means it’s in the good to very good category.
Here is what I wrote.
A good introduction to strategic marketing that deserves to be read by many small business owners
Although this book is targeted towards entrepreneurs in the creative industries, I believe it deserves a much wider audience of small business owners. The general messages in the book apply to all sectors and whilst the examples and stories used are from creative businesses, they are easily understood.
The main purpose of the book is to introduce the ideas of strategic marketing as opposed to operational marketing. You’re probably familiar with operational marketing because it tells you how to use marketing media – how to have a good website, how to get ranked in search engines, how to use display advertisements in newspapers and magazines, how to create a direct mail letter or how to use social media. It’s probably how you think about marketing. [continue reading…]
by Paul Simister
on January 5, 2017
This book,
“The Ultimate Small Business Marketing Book” by Dee Blick,
is amazingly popular on Amazon.co.uk with small business owners but has made little impression on Amazon.com.
I gave it a FOUR stars rating in my review. This means I consider it to be in the good to very good range.
Here is my review.
A good summary of marketing ideas for getting new customers
As a business coach, I read a lot of books about marketing and, with so many five star reviews, I couldn’t ignore this book.
Strangely it has taken me nearly three years to finish reading it which says something about the book.
What I Don’t Like [continue reading…]
