Best Marketing Books
Marketing as a function is often confused with marketing as a business philosophy.
I think management guru, Peter Drucker said it very well in his book “Management: Tasks, Responsibilities, Practices”.
“…the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”
Marketing is not who does it, a department or person in a business.
It is a way of thinking that sees the purpose of the business as creating and then delighting customers. I say “delighting” because a satisfied customer often isn’t very loyal.
The Best Marketing Books
You will only see the books I’ve rated at Four Stars (meaning good and well worth reading) and Five Stars (excellent and very highly recommended). Reviews of lower rated books appear on Amazon.co.uk but I haven’t brought the reviews across to my own website.
If you read my reviews, you’ll see I try to explain why I like them but also to identify any weaknesses. My job as a reviewer is to help you to find the most appropriate books rather than to help sell more books.
On that note, if you do decide to buy, I’d appreciate it if you could click through to Amazon on my links as (hopefully) I’ll earn a small referral commission.
Some of these books can be very expensive so, if you’re happy with a hard back or paperback book, take a look at the second hand options on Amazon. Personally I only buy if the condition is described as “As New” or “Very Good” unless I’m really keen and forced to drop down to “Good”.
I have a separate category of books for Copywriting but I’ve included some of them in this marketing category as it’s hard to talk about advertising of direct mail without thinking about copywriting. And others for Internet Marketing , Persuasion , Pricing and Understanding Buyers.
I’ll let you into a little secret.
I enjoy reading marketing books which means there are a lot of them. In a smaller category, perhaps a few of the four star books may have been upgraded to five but I know you need me to be selective.
Five Star Marketing Books
Mr X reveals the secrets from the extremely high Jay Abraham seminars he attended. A legendary book sold in volume for an astonishing price.
Getting Everything You Can Out Of All You’ve Got by Jay Abraham
One of the essential books I urge all small business owners to read. It can open your mind up to the opportunities for profit that exist around you.
An extremely comprehensive book to explain how you are different in a few words.
Tested Advertising Methods by John Caples
An early copywriting classic that still packs a punch as Caples emphasises the lessons to be learnt from testing.
The 24 Hour Marketing Miracle by Seth Czerepak
A fine modern marketing book taking into account the buyer’s knowledge of the solution or product.
The Brain Audit By Sean D’Souza
A great book for explaining how to communicate with customers clearly, easily and without hype.
Competing On Value by Mack Hanan and Peter Karp
Fine early Business to Business book explaining how your product improves the profit of the potential customer.
The Ultimate Sales Machine by Chet Holmes
An excellent book that looks at business growth across many different aspects.
The Business Owners Guide To Making Out Like A Bandit by Charlie Hutton
Implementation advice for some of the Jay Abraham profit techniques
Duct Tape Marketing by John Jantsch
A great marketing book for small businesses.
The Ultimate Marketing Plan by Dan Kennedy
A fine introduction to direct response marketing, even if the title is misleading.
The Ultimate Sales Letter by Dan Kennedy
An excellent book that takes you through the multiple stages of a successful direct mail campaign.
Guerrilla Marketing by Jay Conrad Levinson
The original brand of small business advice and very useful for mindset issues and the seven sentence marketing plan.
Book Yourself Solid by Michael Port
A very well written book about marketing for professional services businesses.
Reality In Advertising by Rosser Reeves
The early classic that introduced the topic of the Unique Selling Proposition.
Rethink Your Marketing by Tom Shapiro
If your marketing isn’t working, the wide scope of this book will reveal how it can be improved.
Reading Customers Minds by Lindsay Spencer-Matthews
The Adweek Copywriting Handbook by Joseph Sugarman
Direct mail entrepreneur and copywriter reveals his methods in a charming book.
Four Star Marketing Books
Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book
51 Helpful Marketing Ideas by Drayton Bird
Commonsense Direct and Digital Marketing by Drayton Bird
The Ultimate Small Business Marketing Book by Dee Blick
The Perfect Sales Pitch by Robert Bly
How to Write Magnetic Headlines by Copyblogger Media
21 Quick Ways to Get More Clients by Kevin Donlin
The Complete Idiot’s Guide to Guerrilla Marketing by Susan Drake and Colleen Wells
Buyer Legends by Bryan and Jeffrey Eisenberg with Anthony Garcia
More Clients… More Often… More Money by Jim Gehrke
Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell’s Book
Outrageous Advertising That’s Outrageously Successful by Bill Glazer
Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book
The Orgasm Effect by Charlie Hutton and Emma Hutchinson
The Marketing Secrets of a Multimillionaire Entrepreneur by Jonathan Jay
No BS Marketing To the Affluent by Dan Kennedy
Guerrilla Marketing During Tough Times by Jay Conrad Levinson
The Guerrilla Marketing Revolution by Jay Conrad Levinson and Paul Hanley
Startup Guide to Guerrilla Marketing by Jay and Jeannie Levinson
Guerrilla Marketing Attack by Jay Conrad Levinson
Changing the Channel by Michael Masterson and MaryEllen Tribby
Postcard Marketing Success by Joan Mullally and Evelyn Trimborn
Customer Chemistry by Mary Naylor
Ogilvy on Advertising by David Ogilvy
Why People Buy by John O’Shaughnessy
Creating Demand by Rick Ott
Chase One Rabbit by David Parrish
Neuromarketing by Patrick Renvoise and Christophe Morin
The 22 Immutable Laws Of Branding by Al Ries and Laura Ries
Visual Hammer by Laura Ries
Ultimate Small Business Marketing Guide by James Stephenson
Newspaper & Magazine Advertising That Works by Jamie Sylivian
Obvious Adams by Robert R Updegraff
Cunningly Clever Marketing by Andrew Wood
Other Categories of Business Books That May Interest You
Business Books For Women – Business Novels – Business Planning – Business Start-Up – Business Strategy – Copywriting – Customer Service – Differentiation Strategy – Getting Unstuck – Inner Game – Internet Marketing – KPI & Performance Measurement – Persuasion – Pricing – Profit Improvement – Retail Business – Sales Training – Social Media – Specific Niche Markets – Understanding Buyers