Marketing as a function is often confused with marketing as a business philosophy.
I think management guru, Peter Drucker said it very well in his book “Management: Tasks, Responsibilities, Practices”.
“…the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”
Marketing is not who does it, a department or person in a business.
It is a way of thinking that sees the purpose of the business as creating and then delighting customers. I say “delighting” because a satisfied customer often isn’t very loyal.
The Best Marketing Books
You will only see the books I’ve rated at Four Stars (meaning good and well worth reading) and Five Stars (excellent and very highly recommended).
If you want to be more selective, you can just focus on my 5 star rated books. Alternatively, you can see all my marketing books reviews.
If you read my reviews, you’ll see I try to explain why I like them but also to identify any weaknesses. My job as a reviewer is to help you to find the most appropriate books rather than to help sell more books.
On that note, if you do decide to buy, I’d appreciate it if you could click through to Amazon on my links as (hopefully) I’ll earn a small referral commission.
Some of these books can be very expensive so, if you’re happy with a hard back or paperback book, take a look at the second hand options on Amazon. Personally I only buy if the condition is described as “As New” or “Very Good” unless I’m really keen and forced to drop down to “Good”.
I have a separate category of books for Copywriting but I’ve included some of them in this marketing category as it’s hard to talk about advertising of direct mail without thinking about copywriting. And others for Internet Marketing , Persuasion , Pricing and Understanding Buyers.
I’ll let you into a little secret.
I enjoy reading marketing books which means there are a lot of them. In a smaller category, perhaps a few of the four star books may have been upgraded to five but I know you need me to be selective.
This is a big category – here are links to page 2 – page 3 – page 4 – page 5 – page 6 – page 7 – page 8 of the best marketing books.