Best Persuasion Books

The full title of this book by Nick Kolenda is

“Methods of Persuasion: How to Use Psychology to Influence Human Behavior“.

In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.

Here is my book review.

A very interesting read

You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon. [continue reading…]

The full title of this classic book by Joe Sugarman is

“Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence“.

In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.

It explains the 30 psychological factors that help the customer to buy

Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.

In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]

The full title of this book by Mark Joyner is

“Mindcontrolmarketing.Com: How Everyday People Are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

A book with a story, withdrawn because the ideas were “too dangerous”

This book has a legendary reputation for being issued and then withdrawn because the “secrets are too dangerous for people to know”.

Hah! That’s a great marketing story and example of mind control marketing. It has to be fantastic, doesn’t it? [continue reading…]

In my review of

Emotional Copywriting Revealed by Timothy S Van Milligan

on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

A revealing look at emotions and how they can be used in copywriting

You’ve probably heard the maxim that people buy emotionally and then justify the purchase logically.

If you watch your own purchase decisions, you’ll see that there’s a lot of truth in it (although the thinking fast and slow issues also apply) so the issue becomes, how do you use emotion in your marketing to help encourage potential customers to buy? This book goes some of the way to answering that question. [continue reading…]

The full title of this book by Drew Eric Whitman is

“BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers“.

In my review posted to Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Interesting book on the psychology of selling

This is an interesting book to read but the contents is hard to remember.

The contents includes:

• 8 primary desires
• 9 secondary desires (or learned wants)

[continue reading…]